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Dara Denney – Performance Creative Master Course Download 2023

Category: Tutorials


Dara Denney – Performance Creative Master Course Download 2023

Free Download Dara Denney – Performance Creative Master Course Download 2023

What You Get:

Introduction: Welcome!
  • A personal note from Dara
  • How to get the most out of this course.


Creative Strategy Research
  • Why is creative strategy research SO important?
  • How to Conduct a Reputation Analysis
  • How to Mine Customer Testimonials
  • Golden Nugget Reviews: The Secret Sauce to Creative
  • How to Analyze Your Competitors' Creative THE RIGHT WAY
  • How to Quickly Analyze Past Performance
  • How to Present Your Creative Strategy Research to Your Team


Creative Formats That Convert
  • How to Use This Section + Notion Guide
  • The 10 Creative Formats to Test First
  • 10 UGC Strategies That Convert
  • 15 Creatives for Service Businesses, B2B, and Info Products


Consumer Psychology and Messaging That Converts
  • Overview
  • The 16 Human Desires
  • Advertising Strategies That Scale (How to Take Big Swings with Your Creatives)
  • Copywriting That Converts: Primary Text


The Creative Strategist Toolkit
  • The Tools I Use Everyday as a Creative Strategist


How to Build an In-House UGC Team
  • Overview
  • How to Write a UGC Brief that Results in Winning Creative
  • How to Source UGC Creators
  • How to Build an In-House UGC Team


The Creative Project Workflow
  • An Overview of The Creative Process
  • How I Use Trello as My Project Management Tool
  • The Creative Roadmap: How to Track Your Creative Pipeline
  • How to QA Your Creatives


How to Test Your Creatives
  • Naming Conventions (Surprisingly important!)
  • How to Make a Creative Testing Framework
  • How to Test Creatives (TWO DIFFERENT METHODS!!)


How to Analyze Creatives (Advanced)
  • Overview: My Creative Analytics Cheatsheet
  • The Key Metrics You Need to Track (and my take on attribution softwares)
  • The Reports You Need to Be Running Weekly, Monthly, Quarterly
  • How to Lead a Creative Retro with Your Team (Slide deck!)


What's next?
  • Iterations to Make When You Find Winners and Losers

Sales Page
https://dara-denney-s-school2.teachable.com/p/performance-creative-master-course

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