Dara Denney – Performance Creative Master Course Download 2023

Free Download Dara Denney – Performance Creative Master Course Download 2023

What You Get:

Introduction: Welcome!

• A personal note from Dara
  
• How to get the most out of this course.
  

Creative Strategy Research

• Why is creative strategy research SO important?
  
• How to Conduct a Reputation Analysis
  
• How to Mine Customer Testimonials
  
• Golden Nugget Reviews: The Secret Sauce to Creative
  
• How to Analyze Your Competitors' Creative THE RIGHT WAY
  
• How to Quickly Analyze Past Performance
  
• How to Present Your Creative Strategy Research to Your Team
  

• How to Use This Section + Notion Guide
  
• The 10 Creative Formats to Test First
  
• 10 UGC Strategies That Convert
  
• 15 Creatives for Service Businesses, B2B, and Info Products
  

• Overview
  
• The 16 Human Desires
  
• Advertising Strategies That Scale (How to Take Big Swings with Your Creatives)
  
• Copywriting That Converts: Primary Text
  

• The Tools I Use Everyday as a Creative Strategist
  

• Overview
  
• How to Write a UGC Brief that Results in Winning Creative
  
• How to Source UGC Creators
  
• How to Build an In-House UGC Team
  

• An Overview of The Creative Process
  
• How I Use Trello as My Project Management Tool
  
• The Creative Roadmap: How to Track Your Creative Pipeline
  
• How to QA Your Creatives
  

• Naming Conventions (Surprisingly important!)
  
• How to Make a Creative Testing Framework
  
• How to Test Creatives (TWO DIFFERENT METHODS!!)
  

• Overview: My Creative Analytics Cheatsheet
  
• The Key Metrics You Need to Track (and my take on attribution softwares)
  
• The Reports You Need to Be Running Weekly, Monthly, Quarterly
  
• How to Lead a Creative Retro with Your Team (Slide deck!)
  

• Iterations to Make When You Find Winners and Losers
  

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