Package Design and Brand Identity 38 Case Studies of Strategic Imagery for the Marketplace

Package Design and Brand Identity 38 Case Studies of Strategic Imagery for the Marketplace | 87.54 MB

Title: Package Design and Brand Identity 38 Case Studies of Strategic Imagery for the Marketplace
Author: Coleman, LiPuma, Segal & Morrill, Inc.
Category: Manufacturing, Technology, Graphic Art & Design, General Design
Language: English | 164 Pages | ISBN: 1564960412

Description:
"Package Design and Brand Identity: 38 Case Studies of Strategic Imagery for the Marketplace" is a professional reference book that explores how visual design drives market strategy and consumer behavior.
Summary
•The Core: It features38 real-world case studies created by the design firm Coleman, LiPuma, Segal & Morrill, Inc.
•The Goal: It demonstrates how packaging and corporate identity act as strategic tools to build brand equity and capture attention on retail shelves.
•Famous Brands Featured: Includes design and rebranding insights for The Transformers (Hasbro), Nestle Sweet Success, Ortega, Konica, and Pyrex.
•Key Focus Areas: Color psychology, typography, market segmentation, consumer research, and the evolution of early computer graphics in design.

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