SMX SMM Social Media Marketing Conference - December 2011
Category: Tutorials
- views: 2 539
- date: 14 February 2012
- posted by: saneha
English | Video (FLV) + Ebook (PDF) | 1024x768 | MPEG 5908Kbps | MP3 256Kbps |2.36 GB
Genre: Training
Tweeting special offers to your followers: thatпїЅs social media marketing 1.0. To harness the power of Facebook, Twitter and Google+, marketers need to drive organic traffic, implement and manage creative content strategies, decipher complicated ad platforms, turn fans into clients and much, much more.ThatпїЅs why weпїЅve created SMX Social Media Marketing, a tactic-rich conference where youпїЅll be immersed in social media marketing of all types. Learn cutting edge techniques for driving site traffic, increasing conversions and managing your companyпїЅs brand and customer service across multiple social media channels. SMX Social Media Marketing is an intimate conference in a retreat-like environment, with unparalleled presenter access and engaging Q&A. But this is no boondoggle. YouпїЅll leave with proven tactics to significantly enhance campaign performance, boost conversions and improve customer retention and satisfaction.
Contents:
1. Best Practices & Tools To Maximize Your Social Media Efforts
As with any type of online marketing, if you really want to get the most from your social media campaigns youпїЅve got to scale up to reach the maximum number of people possible. And the only effective way to do this is by automating your campaigns with tools designed to leverage the efforts of your social media marketing team. This session explores many of the available tools, and more importantly, the right way to use them without annoying or alienating your customers.
Moderator: Chris Sherman, Search Engine Land
Speakers:
John Carcutt, Advance Internet
Ty Downing, SayItSocial
Courtney Seiter, Raven Internet Marketing
Lisa Williams, MEDIA forte marketing
2. Free Facebook Tactics to Drive Traffic & Conversions
With 800 million users, a new Timeline feature and integration of everything people do from link sharing to exercising, Facebook offers a huge opportunity for marketers. This session looks at how to drive traffic and conversions through fan pages, viral campaigns and more.
Moderator: Matt McGee, Search Engine Land
Speakers:
Drew Conrad, Zagg
Arnie Kuenn, Vertical Measures
Kevin Scholl, Red Roof Inn
3. Successful Targeting Strategies For Facebook Ad Campaigns
Not advertising on Facebook? YouпїЅre missing out on tons of potential traffic from the second largest internet website. FacebookпїЅs advertising system offers an incredible array of ways to target people by interests and demographics. You can catch people early in the buying cycle and use your existing customers to help win new ones. Other cool features? Social actions, targeting, real time reportingпїЅ you really should make time to friend this program at SMX.
Moderator: Pamela Parker, Search Engine Land
Speakers:
Addie Conner, SocialCode
Matt Lawson, Marin Software
Marty Weintraub, aimClear
4. Boosting Business With Twitter Marketing
WeпїЅre sorry! Unfortunately the first 10 minutes or so did not record correctly. Please feel free to watch the remaning 66 minutes and download our presenterпїЅs slides.
Twitter isnпїЅt just for fun. ItпїЅs big business, being used to drive traffic and generate buzz and conversions for companies. But remember: Twitter is opt-in, which means if you get even a little bit spammy people will un-follow, or worse, push back with negative tweets that could damage your companyпїЅs reputation. This session explores the finer points using Twitter as a business tool, and how to get more from this important source of referrals.
Moderator: Elisabeth Osmeloski, Search Engine Land
Speakers:
Mathew Guiver, e-storm International
Kurt Krejny, Fathom
James Zolman, Quality Scores
5. Google+ & Google +1 пїЅ What Every Marketer Needs To Know
Google+ is a new social aspect to Google allowing people to share photos, places theyпїЅve been, videos, links and status updates. Google +1 is a way for people to indicate what they like within GoogleпїЅs search results, within Google+ or on sites across the web. Both are proving to be valuable tools for marketers, and are likely to influence how Google operates across the board going forward. This session explores both the potential of GoogleпїЅs new social elements as well as specific tactics for marketers.
Moderator: Danny Sullivan, Search Engine Land
Speakers:
Martin Beck, Los Angeles Times
Janet Miller, Search Mojo
Tim Moore, CrushIQ
6. Keynote Roundtable: Real Social Media Stories From The Field
So many social media channels. So many social media challenges. Are you there for customer service, to boost your brand recognition, to boost sales and transactions? How do you integrate your efforts into other business units at your company? This roundtable talks with social media managers for an "in the trenches" view of these and other issues.
Moderator: Danny Sullivan, Search Engine Land
Speakers:
Martin Beck, Los Angeles Times
Drew Conrad, Zagg
Jean Scheidnes, Neiman Marcus
7.Marketing Campaigns Gone Viral!
The right content, done the right way, can go "viral" on social channels, spreading like wildfire. This session looks at some case studies, exploring the elements of successful viral campaigns, how they catch fire, and the best channels for different types of content.
Moderator: Elisabeth Osmeloski, Search Engine Land
Speakers:
Alison Dempsey, Parenting / Bonnier Corp.
Jordan Koene, eBay.com
Chris Schreiber, Sharethrough
8. SoLoMo: Social, Local & Mobile пїЅ A Crossroads Of Opportunity
For the first time, web-enabled mobile devices like smartphones and tablets are outselling computers as people increasingly want to be online everywhere. Kleiner Perkins internet visionary Mary Meeker has deemed the next five years as the era of "SoLoMo" пїЅ the intersection of social, local and mobile, and if your marketing strategy isnпїЅt in alignment with this megatrend youпїЅll be missing out on huge opportunities. This session looks at check-ins, daily deals and local search opportunities through the lens of social media.
Moderator: Matt McGee, Search Engine Land
Speakers:
Bryson Meunier, Resolution Media
Matt Siltala, Dream Systems Media
Jed Williams, BIA/Kelsey
9. Measuring Social Media ROI
Sure, social media has had plenty of hype, and everyone is "sure" of its value. But how do you prove that it offers a true return on investment, especially if youпїЅre trying to persuade clients or management to invest marketing dollars in Facebook, Twitter and other social media campaigns? This session looks at emerging social media analytics methods, how to measure "conversions" when there may be no tangible transactions, as well as some of the tools available to measure ROI and performance of social media activities.
Moderator: Chris Sherman, Search Engine Land
Speakers:
Allison Hartsoe, Semphonic
Merry Morud, aimClear
Adam Ware, SwellPath
Jill Whalen, High Rankings
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