• views: 67
• date: 2 April 2026
• posted by: voska89

What you'll learn

The Triple Crown Research Method to Gets Results
The Different Types of Market Research
How to know what the Customer wants
The Research Tools that you need to know about

Requirements

No Marketing Experience Required.
Have a passion for Marketing
Got a Business, but need to generate more Enquiries/Leads?

Description

Welcome to Module 7. This course is part of a complete 20-module Real Digital Marketing training programme. Each module can be taken individually or as part of the full series.
In this exciting and insightful module, we focus on one of the most important disciplines in marketing: research. Successful marketing is not based on guesswork or assumptions. It is based on understanding what customers actually want, what problems they need solving, and how they search for information when making decisions.
Too often, businesses rely on opinions, gut feeling, or copying what competitors appear to be doing. However, the most effective businesses take a different approach. They use structured research to understand their audience and to gather reliable information that guides their decisions.
We begin by exploring the different types of market research that businesses can use to better understand their customers and their markets. This includes understanding how to gather insights, where to look for reliable information, and how to interpret what you discover.
A key principle of this module is moving away from guessing what customers want and instead learning how to know what customers want. Marketing becomes far more effective when it is built on real evidence rather than assumptions.
To achieve this, we introduce a clear research process that helps you gather meaningful information about your market. By following a structured approach, you will learn how to uncover valuable insights that can shape your marketing strategy and guide your content, messaging, and positioning.
At the heart of this module is what I call the Triple Crown Research Method. In this section, I demonstrate how to research your market in a practical and effective way, helping you discover exactly what your customers are searching for, the problems they are trying to solve, and the topics that matter most to them.
Using this method, you will learn how to identify the questions customers are asking, the content they are consuming, where they spend their time online, and how urgent their needs may be. These insights provide valuable guidance for creating marketing that directly addresses customer demand.
By the end of this module, you will have gathered what can best be described as marketing gold dust: real insights drawn directly from customer behaviour and customer interest. Instead of relying on guesswork, you will have information that allows you to build your marketing around genuine customer demand.
This research then becomes the foundation for the next stage of the process, where we analyse, refine, and organise these insights so they can be turned into clear and effective marketing strategies.

Who this course is for

Those wanting to Start a Career in Digital Marketing
Do you want to get enquiries/leads for your own business?
Those wanting to Advance their Career in Digital Marketing




   
   
   

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