• views: 71
• date: 26 December 2025
• posted by: AD-TEAM

The course will take you through the CRM framework and techniques.

What you'll learn
The course is aimed to enhance your knowledge and understanding of various concepts relating to customer relationship management.
Through this course, learners are expected to gain an insight into the history of CRM and its involvement
The learners will get to know various CRM strategies that are deployed by the organizations and how they select the strategy suited to them.
The learning objective of this course is to help the learners understand how customer relationship management works in different organizations.
Requirements
The course is designed in such a manner that anyone who has the desire to learn about customer relationship management can get enrolled for this course. Therefore, there are no specific pre-requisites for this course.
Description
Customer relationship management is the set of all practices, methods, and techniques that an organization deploys when dealing with its customers. The purpose of CRM is to help the organization improvise its division of customer service so that it is able to retain its existing customer base and also attract new customers thereby increase revenues. There are different customer relationship management tools that help you manage and provide effective services to your customers such as Salesforce, Infusionsoft, Team support, and such others.What skills will you learn in this Course?At the end of the course, you will develop the following skills:CRMCustomer ServiceStrategic CRMOperational CRMManagement CRMThe course is aimed to enhance your knowledge and understanding of various concepts relating to customer relationship management. Through this course, learners are expected to gain an insight into the history of CRM and its involvement as well as development and executive of an idle CRM strategy for building a strong customer basis and retaining them with the help of customer satisfaction.The learning objective of this course is to help the learners understand how customer relationship management works in different organizations. The learners will get to know various CRM strategies that are deployed by the organizations and how they select the strategy suited to them. The course comes with two case studies to give a better insight of how CRM strategies are selected and executed in the practical scenario.

Overview

Section 1: CRM-Case Study 1

Lecture 1 Introduction to CRM-Case Study 1

Lecture 2 CRM Definition

Lecture 3 CRM-Complements

Lecture 4 Company Overview

Lecture 5 Company Vision and Mission

Lecture 6 IRIC Mileposts

Lecture 7 Services Offered

Lecture 8 Objective

Lecture 9 Key Observations

Lecture 10 CRM Strategy

Lecture 11 Ethos Complements

Lecture 12 Geo Assessment

Lecture 13 SCRM Audit

Lecture 14 SCRM Audit Continue

Lecture 15 PESTLE Analysis

Lecture 16 SWOT Analysis

Lecture 17 SCRM-Complements

Lecture 18 CSPM

Lecture 19 CEVD

Lecture 20 CEM

Section 2: Introduction to CRM-Case Study 2

Lecture 21 Introduction to Case Study

Lecture 22 CRM Definition

Lecture 23 CRM Complements

Lecture 24 Company Overview

Lecture 25 Vision and Mission Statement

Lecture 26 IRIC Mileposts

Lecture 27 Business Verticals

Lecture 28 Objective

Lecture 29 Key Observations

Lecture 30 CRM Strategy

Lecture 31 Ethos Complements

Lecture 32 Geo Assessment Profiling

Lecture 33 CRM Audit

Lecture 34 CRM Audit Continue

Lecture 35 PESTLE Analysis

Lecture 36 SWOT Analysis

Lecture 37 OCRM Complements

Lecture 38 CRM SFA

Lecture 39 CRM MA

Lecture 40 CRM SA

The course can be opted for by the following audiences: Students keen on learning the subject Scholars in customer relationship management, marketing, sales, management, commercial, and finance stream Persons working as an industry, business, and functional analysts. Chartered Accountants, CFAs and, other professionals relating to functions such as customer relationship management, digital marketing, marketing, corporate strategy, operations, sales, business development Business owners who want to acquire the skills of customer management.





   
   
   

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