• views: 168
• date: 4 June 2025
• posted by: voska89

What you'll learn
Define Innovative Strategic Marketing
Identify the Marketing Mix
Introduce the concept of Unique Selling Proposition
Introduce the Business Canvas Model
Learn Marketing Planning
Identify Target Customers
Create Customer Value
Create Collaborator Value
Manage the Offering
Manage the Brand
Integrated Marketing Communications
Distribution Strategy
Gaining and Defending Market Position
Manage Sales
Digital Marketing Strategies
Requirements
None
Description
Master strategic marketing with real-world insights.Learn how to build powerful marketing strategies that deliver results.In this comprehensive course, you'll discover how to:Analyze markets and competitors using top-tier frameworksCraft compelling value propositions and brand strategiesAlign marketing with business goals to maximize impactApply strategic tools like SWOT, BCG Matrix, and STPExplore case studies from global brandsWhether you're a business owner, marketing student, or aspiring strategist, this course will sharpen your skills and elevate your decision-making.Through this course you will encounter the concept of Innovative Strategic Marketing and the process of using creative, forward-thinking approaches to develop and execute marketing strategies that give a business a competitive advantage in a rapidly changing market. You will experience how to blend strategic planning with innovation, focusing not just on meeting current customer needs, but also on anticipating future demands and disrupting traditional ways of reaching audiences. Key Characteristics of Innovative Strategic Marketing:Customer-Centric & Future-Oriented,Goes beyond basic needs—anticipates latent or emerging customer desires,Uses data, AI, and trend forecasting to drive insight,Encourages Cross-Functional Collaboration,Is integrated with R&D, tech, and operations to create unique value propositions,Practices experimentation and Agility,Enables testing, rapid prototyping (e.g., A/B tests), and quick pivots,Follows lean startup and design thinking principles,Creates differentiation Through Innovation,Focuses on creating new value rather than just competing on price or features,Often includes product, service, or business model innovation and Technology Integration,Uses tools like AI, automation, AR/VR, blockchain, or personalization engines to enhance engagement.Moreover, you will learn аbout:Blue Ocean Strategies,Experiential marketing,Co-creation with customers,Sustainable and ethical branding,etc.Through examples of Innovative Strategic Marketing in Practice like: Nike using self-lacing shoes and personalized running plans through its app ecosystem.Spotify Wrapped as a viral, data-driven year-in-review experience.LEGO Ideas platform crowdsourcing product development directly from fans.Tesla doing zero traditional advertising, relying on brand advocacy and innovation buzz.
Overview
Section 1: Introduction
Lecture 1 Introduction
Section 2: Planning
Lecture 2 Marketing Planning
Section 3: Identifying Target Customers
Lecture 3 Identifying Target Customers
Section 4: Creating Customer Value
Lecture 4 Creating Customer Value
Section 5: Creating Collaborator Value
Lecture 5 Creating Collaborator Value
Section 6: Managing the Offering
Lecture 6 Managing the Offering
Section 7: Managing the Brand
Lecture 7 Managing the Brand
Section 8: Integrated Marketing Communications
Lecture 8 Integrated Marketing Communications
Section 9: Distribution Strategy
Lecture 9 Distribution Strategy
Section 10: Gaining and Defending Market Position
Lecture 10 Gaining and Defending Market Position
Section 11: Managing Sales
Lecture 11 Managing Sales
Section 12: Digital Marketing Strategies
Lecture 12 Digital Marketing Strategies
Marketing Professionals, Digital Marketing Experts, Marketing Students, Marketing Practitioners, Marketing Strategists

Homepage

https://www.udemy.com/course/mba-level-innovative-strategic-marketing/

   
   
   

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