• views: 137
• date: 21 March 2025
• posted by: voska89

What you'll learn

Brand Management and Storytelling
Pricing and Perceived Value
Customer Experience and Loyalty Management
Innovation and Digital Strategies

Requirements

Planning experience is not required. You will learn everything you need to know.

Description

This course is designed for professionals and entrepreneurs who want to understand how luxury fashion brands are created, managed, and achieve sustainable success. Focusing on key elements such as luxury consumer expectations, brand positioning strategies, and marketing and communication techniques, it provides participants with comprehensive knowledge.Throughout the course, essential dynamics of luxury fashion, consumer psychology, innovation, and craftsmanship will be explored. Additionally, critical factors shaping today's luxury fashion industry, such as collection planning, pricing strategies, digital transformation, and retail experience, will be examined. Case studies of successful global luxury brands will offer real-world insights, guiding participants in developing creative strategies.This training provides a unique opportunity for designers, brand managers, and entrepreneurs who aspire to enter the industry, teaching the intricacies of building a strong and competitive luxury fashion brand. By the end of the course, participants will have the necessary knowledge and skills to successfully manage luxury fashion brands.The Fashion and Luxury Brand Management course will also cover topics such as sustainability, ethical production, digital luxury marketing, customer loyalty building, and experiential retail. Participants will learn to understand the evolving expectations of luxury consumers and how to strengthen their brands with sustainable and innovative strategies. Additionally, the course will focus on key aspects such as building brand identity in the digital age, social media strategies, and enhancing customer experience. Through this training, participants will gain the necessary knowledge and skills to create and manage a strong luxury fashion brand capable of competing in the global market.4o

Overview

Section 1: Giriş
Lecture 1 Introduction
Lecture 2 What is Fashion?
Lecture 3 New Trends
Lecture 4 Dream Factor and Media System
Lecture 5 What is Luxury?
Lecture 6 Luxury As a Product
Lecture 7 Luxury as Business
Lecture 8 Luxury as a Culture
Lecture 9 Luxury as a Customer
Lecture 10 What Luxury is not
Section 2: Introduction to Business Model
Lecture 11 Fashion Market Segmentation -Haute Couture
Lecture 12 Fashion Segmentation - Ready-to-Wear(Pret-a Porter)
Lecture 13 Fashion Segmentation-Diffusion and Bridge
Lecture 14 Fashion Segmentation-Mass Market
Lecture 15 Business Models Framework
Lecture 16 Business Model in the Market
Lecture 17 Business Model -Luxury Brands
Lecture 18 Luxury Conglomerates
Lecture 19 Business Model-Designer Brands
Lecture 20 Business Model-Vertical Retailers
Lecture 21 Licensing
Lecture 22 Textile Industry
Lecture 23 Complexity in Fashion Products Development
Lecture 24 Brand Identity
Lecture 25 Communication Identity and Digital Challenge
Lecture 26 Masstige
Lecture 27 How to Build a Strong Communication Identity for Brands?
Lecture 28 Luxury and Retail
Lecture 29 E-Commerce
Professionals Who Want to Work in the Luxury Industry,Current Luxury Brand Employees and Managers,Entrepreneurs and Those Who Want to Create Their Own Luxury Brand,Students and Academics,This training provides strategic knowledge and practical skills for both newcomers to the industry and existing luxury professionals.

Homepage:

https://www.udemy.com/course/fashion-and-luxury-brand-management/

   
   
   

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