• views: 100
• date: 16 January 2025
• posted by: voska89

What you'll learn

Step-by-step mastery of Display & Video 360 (DV360)
How to set up dynamic remarketing with DV360, Studio, and CM360
Create and optimize YouTube ad campaigns in DV360
Advanced targeting methods, including audience and inventory strategies
Generate and analyze reports to track performance

Requirements

No programmatic ads experience needed—perfect for beginners and experienced marketers alike

Description

Take your advertising skills to the next level with this comprehensive online course on Display & Video 360 (DV360), the top programmatic advertising platform. Whether you're a beginner or looking to refine your skills, this course guides you from the basics to advanced techniques. You'll learn how to navigate the DV360 platform, create impactful campaigns, and optimize performance for maximum results.Key lessons include understanding programmatic advertising principles, setting up campaigns, and utilizing advanced features like dynamic remarketing to target the right audience. Additionally, you'll master audience targeting methods, creative formats, media buying strategies, and reporting tools to drive data-informed decisions.This course is perfect for marketers, business owners, and anyone looking to grow their expertise in programmatic advertising. With step-by-step guidance and actionable tips, you'll gain a practical understanding of DV360 and its tools. By the end of the course, you'll have the confidence and skills to manage DV360 campaigns effectively, enhance brand visibility, and achieve measurable business outcomes.Unlock the potential of programmatic advertising to stay ahead in the digital landscape and deliver better results for your clients or your business. Start today and master the skills to succeed in one of the most impactful areas of digital marketing!

Overview

Section 1: Introduction to Account Setup & Floodlight Configuration
Lecture 1 Introduction
Lecture 2 DV360 Account

Overview

Lecture 3 Setting Up DV360 and CM360 Accounts
Lecture 4 Floodlight Configuration in DV360 and CM360
Section 2: Campaign Creation
Lecture 5 Setting Up Campaign, Insertion Order and Line Item
Lecture 6 Creating YouTube Campaigns in DV360
Lecture 7 Dynamic Remarketing
Section 3: Reporting & Optimization Practices
Lecture 8 Creative Types
Lecture 9 Audience Targeting Methods
Lecture 10 Media Buying Strategies
Lecture 11 Reporting
Section 4: Best Practices Checklist
Lecture 12 Final Checklist for Successful Campaigns
Beginners in Digital Marketing, Digital Marketing Professionals who want to get into Programatic Advertising

Homepage:

https://www.udemy.com/course/programmatic-dv360-master-course/

   
   
   

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