• views: 301
• date: 3 December 2024
• posted by: AD-TEAM

What you'll learn

distinguish between the roles of marketing and sales
match the key competencies to how they contribute to success in sales

recognize the effects recent sales trends have had on the buyer-seller relationship
recognize the differences between organizational and consumer buying
recognize the benefits of understanding consumer buying behavior

match stages of the sales cycle to examples

Requirements

no special requirements to be fulfilled as this is an introductory course

Description

The Introduction to Sales course builds on the important role that the sales function plays and describes how marketing and sales relate to each other.

It outlines the roles and responsibilities of a sales department, what makes for effective sales, and the trends affecting sales today.

The course also provides insight into the importance of the sales cycle and how it affects sales planning and business development.

Target audience for this course are all who want to gain knowledge in basic sales techniques and anyone who wants to develop or refine their existing sales knowledge and skills.

After completing this course, you will be able to:

distinguish between the roles of marketing and sales,
match the key competencies to how they contribute to success in sales, and
recognize the effects recent sales trends have had on the buyer-seller relationship.

You will also be able to:

recognize the differences between organizational and consumer buying,
recognize the benefits of understanding consumer buying behavior, and
use the stages of the sales cycle.

You will have video lectures, exercises, quizzes, practice and a small optional project if you want to put your skills to work and do more with the knowledge you will receive.

Thank you and see you in the course!

Who this course is for:

all who want to gain knowledge in basic sales techniques
and anyone who wants to develop or refine their existing sales skills

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