• views: 120
• date: 30 November 2024
• posted by: AD-TEAM

Sell your game with the power of marketing

What you'll learn

Build your videogame brand

Search for competitors

Pitch your idea

Write your Steam page

Requirements

No previous experience required

Description

Ever wonder how some games take off like Among Us and others disappear like your homework in middle school? Welcome to Marketing Basics for Video Games, the only course you'll need to avoid being the next flop no one plays (or worse.reviews). Perfect for indie devs, small studios, or anyone looking to market their game like a pro, this course will teach you how to turn your idea into a cultural phenomenon—or at least something people actually download.What You'll Learn:What is Marketing and Why Should You Care?Marketing basics.explained in non-boring human language.Why shouting "Buy my game!" on Twitter isn't a strategy (spoiler: it doesn't work).Gaming-Specific Marketing 101:Learn how to market your game—not just another generic title.What's trending now and how to ride the marketing wave without drowning.Branding: Don't Skip This (Seriously, Don't):Why your game needs a personality—because a boring game is a dead game.How to create values for your studio without sounding like a corporate HR manual.Writing Words That People Actually Read:Learn to write content that players don't scroll past.Blogs, tweets, or TikToks? Where should you be lurking to reach your players?How to Pitch Like a Rockstar:Master the art of making publishers, influencers, and players say, "Shut up and take my money!"Watch and learn from trailer breakdowns of hits like Gloomwood and Hitman 3 (because who doesn't love a good trailer?).Influencers and Blogs: Should You Bother? (Hint: Yes):How to get your game in front of the people who make or break it (cough influencers).Turning reviews from "meh" to "OMG this is amazing."Your Website Doesn't Have to Suck:Make a site that looks like you care (even if you're running on ramen money).We'll analyze gaming websites (Undertale, Hitman 3) and teach you how to copy the good stuff.Practical Exercises: AKA Do the Thing:Roll up your sleeves and actually do marketing. We'll hold your hand. (Metaphorically.)Leave with a game plan you can take to your team, your cat, or whoever is running your indie studio.Who This Course is For:Game devs who don't want to spend years on a game just for nobody to notice it.Indie studios ready to market their games without selling their souls.People who just want to learn how to not suck at promoting stuff.The Ultimate Goal: You'll leave this course knowing how to craft a marketing strategy that works. Whether you're going viral for your creative genius or because you cleverly leaned into chaos (hi, Goat Simulator), your software house will have the tools to thrive. Get ready to go from "Who?" to "Whoa!" in no time.P.S. Marketing is your new side quest. Let's make it fun.

Overview

Section 1: Introduzione

Lecture 1 Introduzione

Lecture 2 02 - What is marketing?

Lecture 3 03 - Give me a coke

Lecture 4 04 - Knowing marketing

Lecture 5 05 - Marketing changes

Lecture 6 06 - Grab your keyboard

Lecture 7 07 - Deal with customers

Lecture 8 08 - I don't need a brand

Lecture 9 09 - Some interesting YouTube

Lecture 10 10 - We need real values

Lecture 11 11 - Publishers

Lecture 12 12 - Product is like your baby

Lecture 13 13 - Time to write something

Lecture 14 14 - How to make a pitch

Lecture 15 15 - How to choose Socials

Lecture 16 16 - Do you steel need a blog?

Lecture 17 17 - Are influencers needed?

Lecture 18 18 - The state of reviews today

Lecture 19 19 - How to create a good trailer

Lecture 20 20 - Trailer analysis Gloomwood

Lecture 21 21 - Trailer analysis Hitman 3

Lecture 22 22 - Trailer analysis Undertale

Lecture 23 23 - Website analysis Gloomwood

Lecture 24 24 - Website analysis Hitman 3

Lecture 25 25 - Let's do some practice

Understand marketing basics applied to videogames




   
   
   

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