• views: 82
• date: 25 August 2024
• posted by: oaxino

What you'll learn
What marketing is (and is not) and what nonprofits "sell and promote."
The three components of effective marketing efforts.
Three ways to measure the effectiveness of marketing using qualitative, quantitative, and framework-structured approaches.
How each member of a nonprofit team can set goals that support the marketing of the organization using models like GROW, FAST, SPIRO, and SMART.
How common marketing models (like STP and AIDA) help our nonprofits effectively market.
The range of foundational tools that inform and influence your marketing strategy.
Creating buy-in that involves the entire team in moving toward short, medium, and long term goals.
Leveraging your Theory of Change to supercharge your marketing work and abilities.
Requirements
No prior experience necessary.
Description
About this topic...Marketing is an organization's ability to effectively market its mission and programs to the community, funders, and donors.What You Will LearnWhat marketing is (and is not) and what nonprofits "sell and promote."How common marketing models (like STP and AIDA) help our nonprofits effectively market.The three components of effective marketing efforts.The range of foundational tools that inform and influence your marketing strategy.Three ways to measure the effectiveness of marketing using qualitative, quantitative, and framework-structured approaches.Creating buy-in that involves the entire team in moving toward short, medium, and long term goals.How each member of a nonprofit team can set goals that support the marketing of the organization using models like GROW, FAST, SPIRO, and SMART.Leveraging your Theory of Change to supercharge your marketing work and abilities.Who is this learning path for?Nonprofit marketing is all about promoting the good work you do with the people who can support it, get involved, and even get help. This learning path is for those professionals seeking to participate directly and supportively in enhancing the visibility of your nonprofit, whether you be in a marketing role or one that focuses on programs, development, or support.This learning path explores the following Korn Ferry competencies:Communicating EffectivelyCustomer FocusCultivates InnovationDriving Vision and PurposeDriving Engagement
Overview
Section 1: Introduction
Lecture 1 Introduction to Nonprofit Marketing
Lecture 2 Introduction to the Nonprofit Marketing Mastery course
Lecture 3 Downloadable Workbook
Section 2: Bronze 1: What is Nonprofit Marketing?
Lecture 4 What you can expect in this lesson
Lecture 5 What is marketing?
Lecture 6 Why does nonprofit marketing matter?
Section 3: Bronze 2: Skills that Enhance Nonprofit Marketing
Lecture 7 Skills that Enhance Nonprofit Marketing
Section 4: Bronze 3: What Effective Marketing Looks Like
Lecture 8 What Effective Marketing Looks Like
Lecture 9 Measuring Marketing Effectiveness
Section 5: Silver 1: Building a Nonprofit Marketing Strategy
Lecture 10 What you can expect in this badge
Lecture 11 Building a Marketing Strategy
Lecture 12 Embedding Marketing Efforts in your Organization
Section 6: Silver 2: Tools to Support Nonprofit Marketing Efforts
Lecture 13 Tools that Support your Marketing Efforts
Section 7: Silver 3: Setting Nonprofit Marketing Goals
Lecture 14 Setting Your Own Marketing Goals
Lecture 15 Goal Setting to Build Nonprofit Capacity
Section 8: Gold 1: Getting Motivated about Nonprofit Marketing
Lecture 16 What you can expect
Lecture 17 Getting Motivated About Marketing
Lecture 18 Motivating others about Marketing
Section 9: Gold 2: Nonprofit Marketing in Review
Lecture 19 Nonprofit Marketing In Review
This learning path is for those professionals seeking to participate directly and supportively in enhancing the visibility of your nonprofit, whether you be in a marketing role or one that focuses on programs, development, or support.





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