• views: 64
• date: 2 May 2024
• posted by: AD-TEAM

| Size: 4.00 GB[/center]
| Duration: 3h 33m
Learn the full cycle of product management; crucial skills, competencies of a product manager; PdM tools and techniques

What you'll learn

Define the product

Analyze and define market/customer segments for the product

Define value proposition

Define product early adopters

Work with stakeholders

Gather and balance requirements

Work with product team

Product development models

Perform market tests

Prioritize requirements. Define MVP

Product backlog development

Basic risk management

Define financial parameters and prognosis

Prepare marketing plan

Prepare investor presentation

Prepare an elevator pitch

Scale the product

Requirements

Experience as an IT product team member OR

Junior marketing experience in digital/IT products

Description

In the digital world IT products are everywhere and for everything. Businesses and companies perform digital transformation; startup teams develop and launch their own products.But do you know that only one out of ten launched products is successful? Why? Sometimes an idea is not correct, sometimes a development process is not successful, and a product does not meet customer's expectations. And sometimes a team fails to acquire money and resources.In out course we lead you through the product management process from start to finish: starting with idea or "pain" to market tests, working with stakeholders and potential investors or decision-makers.As a product manager you organize collaboration with customers, users, decision-makers, team members, experts to design, develop, launch a product and deliver a product and based services and continuously improve them, adapt to changing environment and customer and user wishes.You learn to discover and prioritize requirements, define MVP, measure results, improve to scaling your product.You learn how to prepare information for investors: marketing analysis, simple financial prognosis, prepare and perform investor presentations and pitches.At our course you work on practice tasks, and discuss topics at a course forum.After the course you will be able to start your product owner journey.As a product owner you can start your own product or work in an enterprise corporation.

Overview

Section 1: Introduction

Lecture 1 Introduction. The essence of product management

Lecture 2 Product vs project and portfolio management

Section 2: High level product definition

Lecture 3 Define the "pain"

Lecture 4 Perform primary marketing research

Lecture 5 Develop business canvas

Lecture 6 Lean Canvas Example

Lecture 7 Pilot the idea. Market tests

Section 3: Define the product. Marketing activities

Lecture 8 Stakeholder Engagement

Lecture 9 Competitor analysis

Lecture 10 Define marketing strategy

Lecture 11 Product Vision

Section 4: Manage product development

Lecture 12 Manage Requirements. Backlog: Epics and User Stories

Lecture 13 Prioritizing techniques: MosCoW, KANO

Lecture 14 Develop an MVP

Lecture 15 Story boards, Kanban boards, WIP

Lecture 16 Metrics and Measurement

Lecture 17 Feedback loop. Fast fail development

Lecture 18 Risk management in product development

Lecture 19 Lessons learned

Section 5: Go to market

Lecture 20 Go to market strategy

Lecture 21 Market segment and pricing models

Lecture 22 Profits and losses analysis (P&L)

Section 6: Working with investors

Lecture 23 Presentation for an investor

Lecture 24 Pitching the product

Section 7: What's next

Lecture 25 Scaling a product

Lecture 26 Course summary

Junior IT product managers,Product team members,Digital products team members,Marketing specialists, which work with IT/digital products






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