• views: 163
• date: 18 December 2023
• posted by: voska89

What you'll learn
The core of Growth Marketing
Get a full overview of all the marketing channels you can use
Understand what skills are required for Growth Marketers
How to implement the growth process to improve the efficiency to grow the business
Prioritise idea using the ICE scoring framework
How to set up growth tests
The role of data analysis for continuous improvement
How to run growth meetings and when to have which ones.
Learn about the jobs-to-be-done framework and customer personas
How to think like a scientist to work objectively
The difference between vanity metrics and meaningful metrics
What the pirate funnel is and how to use it
Requirements
No prior knowledge or experience of Growth Marketing required
Description
Hello, I'm Robert, and I'm excited to welcome you to the Growth Marketing course. In this program, we'll delve into various facets of growth marketing to equip you with the skills and knowledge needed to excel in the field.This course is aimed at people who are new to growth marketing. I'll try and cut through the buzzwords and explain things with simple language and frameworks. If you're thinking of jumping into the world of growth marketing or want to brush up your skills, this course is for you.We'll touch on what skills you need and what channels are there to masterWe'll go through the growth processes that help us improve and make us a bit more scientific in our approachAnd well look at techniques and frameworks to be more data driven and customer focusedWe'll go through how to approach work like a scientistThe role of analytics and how to progress your skillsWe'll look at different customer frameworks like jobs-to-be done and customer personasWe'll break down the skills required to be a growth marketerWe'll also look at the different channels to grow your businessAnd techniques on how to select the right channelsBy the end of this course, you'll not only have a solid grasp of growth marketing principles but also the practical skills to implement them effectively in real-world scenarios. Let's embark on this journey together and elevate your proficiency in the dynamic field of growth marketing.
Overview
Section 1: Getting Started
Lecture 1 Introduction to Growth Marketing
Lecture 2 The Pirate Funnel
Section 2: Marketing Channels & Skills
Lecture 3 Skills used in Growth Marketing
Lecture 4 Generalist, Specialist or T-Shaped Marketers
Lecture 5 Marketing Channels overview
Lecture 6 How to select the right marketing channels - Bullseye Framework
Section 3: Running the right growth processes
Lecture 7 Overview of the Growth Process
Lecture 8 Brainstorming for new ideas
Lecture 9 Prioritising list of ideas using ICE framework
Lecture 10 Prioritising: ICE Framework example in practice
Lecture 11 Setting up and tracking Growth Tests
Lecture 12 Analysing results using a structured Test Result template
Lecture 13 Growth Meetings - What, when, how
Section 4: Having a Growth and Data-driven Mindset
Lecture 14 Thinking like a scientist
Lecture 15 Data Analytics in a nutshell
Lecture 16 Cultivating a Growth Mindset
Lecture 17 Vanity metrics vs Meaningful metrics - What to look out for
Section 5: Bring Customer-focused
Lecture 18 Balancing customer experience and growth performance
Lecture 19 Understanding customer problems with Jobs-to-be-done Framework
Lecture 20 Creating customer personas
People new to Growth Marketing, Digital Marketing or Growth Hacking,Growth marketers that want to brush up their fundementals


Homepage

https://www.udemy.com/course/the-essentials-of-growth-marketing/

   
   
   

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