• views: 92
• date: 4 November 2023
• posted by: mitsumi

What you'll learn
Understand how search engines work including crawling, indexing and ranking
Learn how to use Google Search Console to monitor search engine performance and identify errors
Research keywords the most appropriate keywords for which to optimise your site
The importance of link building and link building strategies
Local SEO: Driving traffic to your local business
Monitoring keyword performance
Black Hat and What Hat SEO. Avoiding falling foul of Google's rules
Technical SEO: Configuring your website to maximise search engine performance
On-Page SEO: How to write optimise content
Requirements
No prior knowledge or experience of selling online is required before starting this course. You will, however, require basic computer and internet skills.
A computer with an internet connection! You will also need a text editor (e.g. Microsoft word or Google Docs) and a spreadsheet (e.g. Microsoft excel or Google sheets).
Description
Learn how to grow your website's natural search engine traffic from Google and Bing – the world's largest Search Engines. Search Engine Optimisation is one of the most cost-effective marketing channels and a great opportunity for entrepreneurs to increase sales.This course is taught by Trevor Ginn, a successful online retailing entrepreneur who runs an online business that sells over $5 million/year. Trevor Ginn has over 15 years of generating sales through organic search engine traffic. He will show you how to:Understand how Search Engines work, including crawling, indexing and rankingIdentify the best links for your business and start a link-building campaignAvoid breaking Google's rulesOptimise your site for search (Technical SEO)Research and identify the best keywords for your businessIdentify the different elements of an HTML page and how they contribute to your performanceCreate Search Engine Optimised Content (On-Page)Track your performance using Google Search Console and fix errorsMonitor your natural search performanceEach section has a written course summary, and once purchased, this course is available to students forever.Course content and overviewThis course is for you if you have just launched a new website or are a more experienced website owner looking to increase natural search engine traffic and boost sales. The course comprises of 8 detailed sections, each of which tackles an aspect of Search Engine Optimisation. After completing the course, you will be able to:Ensure your site setup will maximise performanceSelect the right keywords for your businessCreate Search Engine Optimised contentLaunch a link-building campaignOptimise your business for local searchThis course distils the instructor's enormous experience of search engines and selling online into 25+ digestible lessons. He is always happy to answer questions and loves hearing from students.
Overview
Section 1: Introduction
Lecture 1 Introduction to the Course
Lecture 2 Why Search Engine Optimisation?
Lecture 3 Anatomy of the Search Engine Results Page (SERP)
Lecture 4 Natural Search vs Paid Search
Section 2: How Search Engines work
Lecture 5 Indexing and Crawling
Lecture 6 Ranking
Section 3: Elements of Search Engine Optimisatoin
Lecture 7 3 Main SEO Activities
Lecture 8 Black Hat vs White Hat SEO
Section 4: Technical SEO
Lecture 9 Maximising Index inclusion
Lecture 10 Domain, brand and Spam ranking factors
Lecture 11 Site configuration factors
Section 5: On Page SEO
Lecture 12 What is On-Page SEO
Lecture 13 Keyword Research
Lecture 14 Creating Optimised Content
Section 6: Off site SEO
Lecture 15 What is Off-Page SEO
Lecture 16 Link Building & Why it is important
Lecture 17 Link Building Strategies
Lecture 18 Local SEO
Section 7: Google Search Console
Lecture 19 How to use Google Search Console
Lecture 20 Monitoring Keyword Ranking
Section 8: Optimising you site - Quick Start
Lecture 21 SEO check list
This course is suitable people who are new to SEO (Search Engine Optimisation), but will also be of interest to website owners who are looking to improve their organic traffic.,This course includes downloadable guides which are a great reference for sellers of all abilities.

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