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(SEM) Search engine marketing PPC and SEO Masterclass

Category: Tutorials


(SEM) Search engine marketing PPC and SEO Masterclass
Free Download (SEM) Search engine marketing PPC and SEO Masterclass
Published 8/2023
Created by Stacey Bevan
MP4 | Video: h264, 1280x720 | Audio: AAC, 44.1 KHz, 2 Ch
Genre: eLearning | Language: English | Duration: 11 Lectures ( 1h 20m ) | Size: 456 MB


Learn from a Google Trainer - The fundamentals of Search Engine Marketing, Pay Per Click & Search Engine Optimisation
What you'll learn
INTRODUCTION AND HOW TO USE SEARCH - Within the section we will provide you with an introduction to the course and what you can expect to learn.
SEO AND KEYWORDS - Within this section we are going to deep-dive into SEO, search engine optimisation.
ON-PAGE OPTIMISATION - Within this section we are going to focus On-page optimisation
OFF-PAGE OPTIMISATION - Within this section we will be discussing Off- page optimisation
TECHNICAL OPTIMISATION - Within this section we are going to discuss Technical Optimisation.
SEO GOALS, OBJECTIVES + ACTION PLAN - Within this section we will be discussing how to set SEO goals and objectives
MEASUREMENT AND SEO BEST PRACTICES - Within this section we will be discussing measurement and SEO best practices
INTRODUCTION TO PPC - Within this section we are going to discuss PPC
CREATING YOUR GOOGLE AD ACCOUNT - Within this section we will show you how to create your Google Ad Account
SHOPPING ADS - Within this section we will be discussing Google Shopping Campaigns and Product Listing Ads
MEASUREMENT - Within this section we will be discussing measurement, including KPI's and Google analytics
Requirements
No previous experience is required.
Description
The Masterclass is designed to help you navigate the world of Pay Per Click (PPC), Search Engine Optimisation (SEO) and Search Engine Marketing (SEM)This course will guide you through all of the essentials of building and implementing an effective search engine Marketing StrategyYou'll learn how to Optimise your website to improve search engine visibility using a combination of keywords, on-page and off-page Optimisation and we will also illustrate how to set SEO goals and objectives.You'll learn how to set-up a Google Ad account in the correct way and use effective optimisation tactics to increase quality scores and improve your Ad rank position for high search volume keywords We will also discuss and show you the foundation of creating Google Shopping Campaigns and Product Listing AdsFinally, we will demonstrate the importance of measurement, including KPI's and how to use Google analytics as a measuring toolThis course has been created by a Google Approved Trainer, who is an expert in the field of Digital Marketing!!If you really want to understand how to optimise a website in order to compete on the Google Search Engine and rank above competitors, then this is the course for you!!Learn how SEM works and the basic fundamentals of PPC and SEO.
Who this course is for
his course is designed for those who would like to learn the basic fundamentals of Search Engine Marketing, including PPC and SEO
Homepage
https://www.udemy.com/course/sem-search-engine-marketing-ppc-and-seo-masterclass/




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