• views: 122
• date: 8 September 2023
• posted by: voska89

What you'll learn
Create a winning and effective go to market strategy
Create a marketing calendar for your go to market strategy
Apply agile marketing and marketing sprints to make your team more efficient
Have a tremendous launch!
Requirements
There are no prerequisites, just a love for learning, and an open mind
Description
Have an amazing launch, and long-term marketing success by creating a winning strategy and being organized with a marketing calendar!CREATING A WINNING STRATEGYI'll help you strategize your launch and long-term marketing in a sophisticated way by using existing marketing patterns which you can apply to just about any business.In this course, I'll show you common popular types of businesses, that the most effective marketing strategies they tend to use. That will help to take the guessing out of your situation.FULLOW A MARKETING CALENDARWe'll go over how to create a pre-launch marketing calendar that starts two months before your launch date. We'll go over what you should put in your marketing calendar every day in order to build up to an amazing launch. A marketing calendar will help you prepare every single one of your marketing strategies to be effective on launch date!WITHOUT A LAUNCH PLAN AND CALENDARWithout a great strategy and without doing the work before you launch, you'll likely experience the "crickets" launch where people launch a product, promote it to their immediate social media audience, do one or two other things for marketing, and see no traffic or sales.Don't let that happen to you. Be prepared, organized, plan ahead, and succeed! Invest in your future! Enroll today!
Overview
Section 1: Introduction and welcome
Lecture 1 Introduction and welcome
Lecture 2 Introducing our class project
Lecture 3 Main go-to-market benefits: be organized, more efficient, greater launch success
Section 2: Creating a go to market strategy
Lecture 4 Difference between a go to market strategy and a marketing plan
Lecture 5 Starting to create the go to market strategy by setting goals
Lecture 6 Practical example of choosing go to market launch goals
Lecture 7 Go to market - brand purpose
Lecture 8 Launch date and brand messaging
Lecture 9 Go to market strategies
Lecture 10 Creating a go to market budget
Section 3: Go to market calendar
Lecture 11 Go to market calendar - part 1
Lecture 12 Go to market calendar - part 2
Section 4: Marketing patterns and common strategies for common businesses
Lecture 13 Section introduction - how to watch this section
Lecture 14 Infographic to help you create a marketing plan
Lecture 15 Basic marketing plan for an Ecommerce product
Lecture 16 Local business marketing plan example
Lecture 17 Agency or services (marketing, web development, design) company marketing plan
Lecture 18 Marketing plan for a blog or YouTube or podcast or influencer or coach
Lecture 19 Marketing plan for a marketplace, platform, or big website domination
Lecture 20 Marketing plan for an innovative new product or website
Lecture 21 B2B company marketing plan
Lecture 22 Affiliate business marketing plan
Lecture 23 Marketing plan company and strategies overview
Section 5: Launch! And marketing before you launch
Lecture 24 Three ways to launch your business or product
Lecture 25 Relaunching strategy
Lecture 26 A/B testing secretly
Lecture 27 When to not have a go to market strategy, or when to have a small one
Lecture 28 Should you be secretive or open about your upcoming launch?
Section 6: Conclusion
Lecture 29 Thank you for taking this course! Parting words.
This course is great for entrepreneurs,This course is intended for marketing managers or marketing strategists on your team
Homepage

https://www.udemy.com/course/product-marketing-go-to-market-strategy/

   
   
   

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