• views: 288
• date: 28 August 2023
• posted by: voska89

Course Outline & Class Takeaways

• Defining optimization and auditing
  
• How to know when to audit an account and when to optimize
  
• Common issues and misconceptions
  
• Recent changes in optimizations and auditing (iOS14.5)
  
• How advertising post-iOS14 is different from pre-iOS14
  
• Planning and strategizing the optimization process the right way
  
• Daily, weekly, and monthly optimization
  
• Which metrics to look at when optimizing
  
• Optimizing through creative, audiences, bidding, and placements
  
• Tools, graphs, and data (inside and outside of Facebook Ads Manager) you need to use to improve your account audits
  
• Step-by-step guides and checklists for accurately optimizing and auditing
  
• Setting attainable goals and expectations
  

Course Also Includes

• Foxwell Digital Optimization Webinar Membership ($500 value) with quarterly Zoom webinars for Q2, Q3, & Q4 of 2021 with updates on changes to Facebook and Instagram ads you must know.
  
• Interviews with industry experts including: Susan Wenograd, Akvile DeFazio, Shane Cicero, Tim Aton, Zach Hyde, Ryan Kovach, and Nick Shackelford.
  
• Resources including: Delayed Attribution Worksheet, ROAS Calculator, Advertising Changelog
  

Tried and True Testing

In this course, we explain how to set up successful tests within Facebook and Instagram ads, giving practical advice as it relates to testing, including creative, placement, audiences, bidding, and more. All courses sold by Foxwell Digital have a 100% satisfaction promise. If you don't find value in this course, we'll refund your money.
Topics Covered

• Why testing is important
  
• Types of testing
  
• Determining testing success and meaningful metrics
  
• Statistical significance
  
• Post-testing, determining findings, and communication
  

Class Lessons & Take-Aways

• How to think about, strategize, and implement creative, audience, bid, and placement tests (with concrete examples of successful tests) within the Facebook & Instagram Ads Manager
  
• What aspects of an ad can be tested, how to test each one, and how to determine which test is best for what you're trying to do
  
• What to focus on when testing different parts of an ad
  
• How to determine statistical significance of one test versus another
  
• What to do post-testing, how to determine winner(s), and how to communicate test findings to clients or colleagues.
  

Sales Page:

https://foxwelldigital.podia.com/ad-buyers-bundle

   
   
   

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