• views: 69
• date: 16 March 2023
• posted by: voska89

Free Download What you'll learn
Gain basic understanding in the PR and marketing fields
Learn from a professional point of view of what should be done
Become more confident with decision-making
Lean about interesting case studies
Requirements
No previous experience needed
Description
This course is packed with my 25 years of experience in the marketing and PR field. As a beginner, you will be able to easily understand this course through multiple examples, case studies, and checklists.This online course is divided into 4 modules. The first module will introduce you to the term "press release" and help you understand the several types. The second part will provide you an understanding of how the media works so that you may successfully pitch them.There are various ways to sell your brand or promote your goods, but the most of them are expensive. The third session will show you how to repurpose content on social media to gain brand recognition at a low cost.In this last lesson, you'll study about the definition and causes of crises, as well as how businesses cope with them. I'll also provide you an overview of cancel culture, as well as case examples to help you understand it better.The course also includes a number of intriguing examples and case studies to assist you better comprehend the subject.This course is ideal for inexperienced business founders, business owners, small and mid-size enterprises (SMEs), entrepreneurs and PR students
Overview
Section 1: Introduction
Lecture 1 Introduction To The Course
Section 2: Module 1: Press Release and Its Purpose
Lecture 2 Module 1: Introduction
Lecture 3 Module 1: 1.1 What is a Press Release?
Lecture 4 Module 1: 1.2 What Makes a Good Press Release? What is Newsworthy?
Lecture 5 Module 1: 1.3 Types of Press Releases
Lecture 6 Module 1: 1.4 Mistakes To Avoid
Lecture 7 Module 1: Summary
Section 3: Module 2: Get Media Coverage By Scripting Your Pitch
Lecture 8 Module 2: Introduction
Lecture 9 Module 2: 2.1 Types and Forms of Media
Lecture 10 Module 2: 2.2 Match The Content With The Right Media
Lecture 11 Module 2: 2.3 How The Media Works And Sending The Release
Lecture 12 Module 2: 2.4 Journalist Pitching (For Earned Media)
Lecture 13 Module 2: 2.5 Story Bank And Case Studies
Lecture 14 Module 2: Summary
Section 4: Module 3: Repurposing Content On Social Media
Lecture 15 Module 3: Introduction
Lecture 16 Module 3: 3.1 What Is Repurposing Content?
Lecture 17 Module 3: 3.2 Why Repurpose The Content
Lecture 18 Module 3: 3.3 Ways To Repurpose Your Content
Lecture 19 Module 3: 3.4 Case Studies
Lecture 20 Module 3: Summary
Section 5: Module 4: Crisis Communication Management And Organizing Your Checklist
Lecture 21 Module 4: Introduction
Lecture 22 Module 4: 4.1 Understanding A Crisis
Lecture 23 Module 4: 4.2 Dealing With Crises And Media Training
Lecture 24 Module 4: 4.3 Crisis Communication Checklist
Lecture 25 Module 4: 4.4 What To Avoid During Crisis
Lecture 26 Module 4: 4.5 Cancel Culture And Case Studies
Lecture 27 Module 4: Summary
Section 6: Conclusion Of The Course
Lecture 28 Concluding Video
Inexperienced business founders,Business Owners,Business Startup Founders,Entrepreneurs,PR Students,SME,MSME,Coach,Consultants,Retailer,Shop owners,Online shops


Homepage

https://www.udemy.com/course/powerful-public-media-relations-by-brandnow-asia/

   
   
   

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