• views: 132
• date: 22 January 2023
• posted by: voska89

What you'll learn
You will learn the essential vocabulary used in online and offline marketing
You will understand the difference between media planing and creativity and the evolution of these disciplines in the last decade
You will learn the different ad formats per medium
You will learn different digital targeting techniques
You will learn how to set KPI'S
Requirements
No basic requirement you just need to be passionated by communication and advertising in general
Description
Full Digital, Online, Offline Marketing Course.You always wanted to understand how, print works, what are outdoor formats, what are SEO backlinks? Then this course is definitely for you. You will also understand which are the different steps to strategise, what is a communication architecture is and how to define your target audience.After this full course you will gain as much knowledge as the one I've gained in the last 20 years of expertise working for global Brands. You will be armed with the exact terminologies per medium, the experience and the insights which will enable you to work and speak with authority about advertising and marketing. You'll gain skills to create your own campaign from scratch.The newly updated Complete course will help you shape the conversation around your business, build loyalty, and attract new customers and partners. Building an effective strategy will expand all of your other inbound marketing efforts as well as build brand awareness, drive word of mouth, and attract buyers. It is a very small price in order to democratise advertising knowledge to grow your business or your career by communicating with the right tools, mediums and formats that I have gained in the last decades working for prestigious global brands.
Overview
Section 1: Complete Digital and Offline Marketing Course Introduction
Lecture 1 Simple Introduction
Lecture 2 Introduction with slides
Section 2: Intro Media planing & creative execution and their evolution in the last decade
Lecture 3 Intro Media planing & creative execution and their evolution in the last decade
Section 3: Media Planning, Strategy and Creative Terminology and Glossary
Lecture 4 Review of the most Common used Terminologies in Advertising
Section 4: TV Advertising
Lecture 5 Outdoor Advertising Video
Lecture 6 TV Advertising Introduction
Lecture 7 Print Advertising - Formats and Terminology
Section 5: Print
Lecture 8 Display Advertising
Section 6: Targeting Techniques
Lecture 9 Most Used Display Targeting Techniques
Section 7: Social media ads Tik Tok, FB and IG ads
Lecture 10 SEM & SEO
Lecture 11 Social Media Ads
Lecture 12 Social Media Ads
Beginners and students or new professional willing to work in marketing and advertising


Homepage

https://www.udemy.com/course/full-digital-online-offline-complete-marketing-course/

   
   
   

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