• views: 413
• date: 11 December 2022
• posted by: mata00

What You Get:
Part 1: Why Offers Matter
Everything Starts With an Offer
- Most Valuable Skill in the World
- How Offers Build Companies
- How Offers Build Products.

- How Offers Sell Books
- How Offers Make Deals
- Learn the Hard Way - Fast
- How Offers Build Relationships
- 30 Years of Experience in 2 Days
- My Usable "Fake It Till You Make It" Formula

Phase 1: Understanding Human Buying Behavior
The Five "Cult Laws" That Drive Sales - Module One, 30 Minutes
Buying Behavior - Module One, 60 Minutes

Phase 2: Critical Research
5 Big Questions - 60 Minutes
Competitive Research - 30 Minutes
Planning - 30 Minutes
Writers' Tools - 60 Minutes

Phase 3: The Offer Formula
Now we start writing or dictating
Things to Remember: Sequence Matters - 30 Minutes
Promise - 60 Minutes
Intro - 60 Minutes
Commitment - 30 Minutes

Part 2: Your Solution
Clearly Define Their Desired Outcome (Better Be Right) What They Don't Want You to Know (Hidden Secret)
Might Know, Probably Know, Don't Know
- Explain the "What" Step by Step
- Good but Incomplete
- Give Context to the Importance of the Solution
- Help Them See the Vision
- Show SOME of the Steps-Within-Steps

Name the Solution (i.e. F.I.B.S.)
- Explain the Pain to Create
- Stress the Ease of Use
- Demonstrate the Speed of Results
- Sell the Idea (Not the Product)

How It Works - Day Two, 30 Minutes
Pre-Close - Day Two, 60 Minutes
Transition - Day Two, 30 Minutes
Offer - Day Two, 90 Minutes
Close - Day Two, 90 Minutes

Phase 4: Profitable Copy Editing
Editing Exercises - Day Two, 90 Minutes
- Use Stronger Verbs, Eliminate Passive Language
- Cut Boring & Redundant Text
- Assure Readability Score of 4th Grade or Below
- Voice Test 3X With Live Edit
- Perform the Standalone Scan Test
- Run the I.O.U. Test
- Hold a C.U.B. Review
- Create Image Captions
- Underline, Bold, Italics & Caps, Spelling, Grammar & Punctuation
- Explain the Pain to Create

HOmepage:

https://www.perrybelcher.com/order-553825511657679899011

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