• views: 125
• date: 10 December 2022
• posted by: mitsumi

What you'll learn
Make and use your photography business brand.
Dial in a consistent editing and shooting.
Conduct a client meeting that converts every time.
Create value for your clients.
Set up a clear, effective web page that connects with customers.
Learn SEO basics.
Social media shortcuts from Lightroom to Instagram and Facebook.
Learn how to track conversion and apply it to your pricing.
Learn a cashflow system that helps you pay yourself.
Workflows that help automate steps to ensure no client gets forgotten.
Learn posing that works for every body type.
Learn how to balance off camera flash with ambient light.
See an entire wedding day workflow with gear used and flash placement.
Requirements
Basic manual photography knowledge and accessibility to Lightroom is helpful.
Description
This is an 8 session video course packed with over 10 years of insight about starting and growing a legitimate wedding photography business. These clear, organized, info-packed sessions will help build a strong foundation towards a full time career in wedding photography. Session One – BrandingHow to make and use your brand on everything from your logo to your communicationHow to dial in a consistent editing and shooting styleSession Two – Customer Relationshow I conduct a client meeting that converts every timeWhat to bring to a client meeting and how to follow up to create value for your customerSession Three – Website + SEO BasicsHow to set up a clear, effective web page that your customer will connect withSEO basics that get your page discovered by new customersSession Four – Marketing FoundationsMy efficient workflow for batch posting on social media with short cuts to save you timeHow I objectively track leads and conversion to know when to spend on marketingSession Five – Finance + LegalMy cashflow system for organizing funds for taxes, expenses, profits, and moreLegal steps you need to set up and implement (including contracts) to do things "legit"Session Six – My WorkflowMy 5 step lead workflow to discover the customers that are right for youMy 10 step wedding customer workflow to build authentic connectionsSession Seven – Posing + LightingMy script of go-to poses (for every body type) that work for you during your weddingThe setup you need to balance off-camera flash with ambient light both day and nightSession Eight – Gear + When To Use ItMy entire wedding day timeline with lenses used and flash placementList (with Amazon links!) of everything you need to get started shooting more professionally*BONUS SESSION* Pricing and Packages for Wedding PhotographersDiscuss strategies with setting prices, figure out what exactly you need to be making to be "full time" with my free finance planning tool.Preview an OBJECTIVE way to know when to adjust your prices up or down based on how many customers you convert to clients.
Overview
Section 1: Beginner to Boss: Go Full Time with Wedding Photography
Lecture 1 Branding: Creating and Using Your Brand
Lecture 2 Customer Relations: Adding Value to Their Experience
Lecture 3 Website and SEO Basics: How to Set Up and Effective Webpage
Lecture 4 Marketing Foundations: Effortless Social Media
Lecture 5 Finance and Legal: Money Workflows, Taxes, Legalities, and Contracts
Lecture 6 Workflow from Client Lead to Delivery
Lecture 7 Posing and Lighting Part 1: Foolproof Posing
Lecture 8 Posing and Lighting Part 2: Off Camera Flash
Lecture 9 Gear and When to Use It: What I Use and How During an Entire Wedding Day
Section 2: Bonus Content: Pricing and Packages Guide for Wedding Photographers
Lecture 10 Pricing and Packages
Anyone with a camera and a passion to make wedding photography a full time business can take this course.



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