• views: 95
• date: 6 August 2022
• posted by: voska89

What you'll learn
Brand management, strategy and tactics
Managing 360 campaigns (including radio, TV)
Selecting the right media channels for brand communication
Brand identity - understanding rules, following brief, setting values and goals
Visual identity - understanding rules, following brief, setting values and goals
Market research - useful tools (Kantar, Nielsen, Semrush, Ahrefs, Google Trends, Google Analytics etc.)
Creating personas
Customer journey - discovering new development opportunities, understanding needs, thinking "out of the box"
Understanding peoples requirements
Advertising possibilities (ATL, BTL, ads formats, ads channels, ads variations)
Influencer marketing - choosing the group, cooperation, analysis
Referral programs - understanding mechanisms and possibilities
Real time marketing - strategy and tactics
Facebook groups - understanding advantages for the brand
SEO - understanding key differentiators
Radio campaigns - strategy and tactics
TV campaigns - strategy and tactics
Management - useful tools and functionalities
Visual consistency
How to write a perfect Brand Manager CV
Understanding the Brand Manager's role and duties
Requirements
No programming or marketing skills needed.
Description
This course will show you a wide spectrum of Brand Manager's works. You will get familiar with methods which will let you work, develop ideas, manage teams, search for growth possibilities, care for the brand. Understanding the theory "what is the brand" isn't the hardest part of this course and your future job. The hardest part is independency and ability to think "out of the box", while guiding and caring for the brand. Today the competition on the market is really high. This course teaches you how to think and be one step forward. While learning with this course you will: develop marketing knowledge, understand UX discovery rules, analyse market research tools, understand ATL / BTL actions, discover advertising possibilities, run market research, create personas, develop user journeys maps, understand client's requirements, cooperate with influencers, understand referral mechanisms, plan real time marketing actions, use Facebook groups potential, understand what are 360 campaigns, understand radio campaigns, understand TV campaigns, manage team, understand your duties, understand "what is a brand", prepare a perfect CV. Whether you're a graphic designer changing your career,a public relations specialist looking for new challenges, a business owner who wants to take the brand to the next level by hiring a brand manager, a marketing specialist or a project manager who wants to grow,> then this course is for you, and will teach you step-by-step, how to prepare to your new job, which skills to develop, how to think about the brand, and what to care for. I created this course for everyone who is going to work as a Brand Manager for the first time. I was lacking theoretical knowledge at the beginning of my brand manager career, and today I am sharing my experience. There is so much more to show you and teach you, so I really recommend you taking this course as your first step, and waiting for my other courses which are coming soon :)
Overview
Section 1: Introduction
Lecture 1 Introduction
Section 2: Get familiar with a new role
Lecture 2 What does a Brand Manager do
Lecture 3 How much does a Brand Manager earn
Lecture 4 Crucial skills and experience - prepare your CV
Section 3: Define the brand
Lecture 5 What is a brand - set brand's elements
Lecture 6 Brand's identity
Lecture 7 Brand's visual identity
Lecture 8 Consistency
Section 4: Discover needs, run market research
Lecture 9 Market research
Lecture 10 Personas
Lecture 11 Customer Journey
Lecture 12 People's requirements
Section 5: Advertising
Lecture 13 Advertising possibilities (ATL, BTL actions)
Lecture 14 Facebook and Instagram ads
Lecture 15 Google Ads
Lecture 16 YouTube Ads
Lecture 17 Influencer marketing
Lecture 18 Referrals
Lecture 19 Real time marketing
Lecture 20 Facebook groups
Lecture 21 SEO
Lecture 22 360 campaigns
Lecture 23 Radio campaigns
Lecture 24 TV campaigns
Section 6: Project Management
Lecture 25 Managing projects
Section 7: Summary
Lecture 26 Summary
Beginner Brand Managers,Professionals who change their career

Homepage

https://www.udemy.com/course/become-a-brand-manager-learn-the-skills-get-the-job/

   
   
   

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