• views: 191
• date: 18 July 2022
• posted by: voska89

What you'll learn
Why and how individual consumers make choices through emotional preference.
How advertising works with our mind, will & emotions
Learn how the Consumer is the Hero
Learn how to Create Preference
Learn what are "Need States" in the Fragrance & Flavor Sectors
Requirements
No previous experience or education is required to join in this course.
You are encouraged to take notes.
Access your training course from a tablet, smartphone, or desktop
Additional PDF materials are included to further your learning
Description
'Must watch' for anyone who is involved in New Product Development or Product Improvement, be it in Development, Marketing or Market Research role for Food, "Perfume" or Drink Brands.This course takes the you through the taste and aroma Journey from 'the eyes, via the aroma, bite and chew to the swallow' whilst outlining the articulated and unarticulated emotional links with the product at each step – brilliantly illustrated using "Global Brands as" examples.In short, how understanding emotional flavour preference can gain competitive advantage.
Overview
Section 1: Introduction
Lecture 1 Why the Course is Needed
Lecture 2 Tastes Are Changing: Case Study White Bread Loses Over 200 Million Euros
Lecture 3 So Many New Products
Lecture 4 For New Product Development
Lecture 5 Flankers, Tweaking or Time For Something Completely Different
Lecture 6 The Viscous Circle. Case Study: China
Lecture 7 Four Main Areas for the Course
Lecture 8 Understanding Preference for Fragrance and Flavor
Section 2: How Advertising Works
Lecture 9 How Advertising Works With Our Mind, Will & Emotions
Lecture 10 How Emotional Advertising & Products Work
Lecture 11 Make an Emotional Connection
Lecture 12 Adverts that Make an Emotional Connection More Likely to Succeed
Section 3: The Consumer is the Hero
Lecture 13 The Consumer is the Hero
Section 4: How to Create Preference.
Lecture 14 How to Create Preference & Introduction to Need States
Lecture 15 Fragrance Need States
Lecture 16 Using Multiple Need States — Includes Case Study
Section 5: Qualitative Research
Lecture 17 Finding a Product's Mood or Personality
Perfumers, Flavorists or Marketers looking to enter the world of Fragrance or Flavor

Homepage

https://www.udemy.com/course/the-psychology-of-fragrance-flavor-and-taste-in-marketing/

   
   
   

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