• views: 723
• date: 26 June 2022
• posted by: mata00

In this complete virtual program, Kim reveals her own system for writing successful controls from start to finish.

Not only will you receive videos of Kim's full-day Copy Intensive at her Copywriting Velocity live event (including a breakdown and analysis of one of her successful joint supplement controls), you'll get the complete set of 146 detailed slides from Kim's presentation packed with real-life examples.

You'll also get audio and video trainings on writing Headlines, Leads, Fascinations (including 27 fascination formulas), Offers & Closes, and a start-to-finish breakdown of an anti-aging supplement control, plus detailed slides of each presentation.

Plus you'll get a bonus audio recording of an exclusive interview with Green Valley Natural Solutions founder and copywriting legend Lee Euler.

Module #1: The Art and Science of Writing Headlines
Kim Krause Schwalm shows you how to write compelling headlines that demand attention and get your copy read in this Copywriting Velocity training module, including.
- Nine types of killer headlines, with actual promo examples of each one
- "Which headline won?" real-life tests (the winners may surprise you!)
- Secrets to using a unique mechanism successfully in your headline
- How to decide what type of headline works best for your product and market
- Eye-opening critiques on headlines to help make yours far stronger
- And much more!

Module #2: Secrets to Writing Leads
Kim Krause Schwalm shows you how to write leads that hook prospects early on and prime them to buy in this Copywriting Velocity training module, including:

- The six most powerful types of leads (plus specific examples and an analysis of what makes them work)
- Five easy opening sentences that get your copy read (plus how I used one of these opening sentences to get a hot new control!)
- The three essential things your lead MUST do well. Hooks your prospects early and DOUBLES your chances of making a sale
- How to determine which type of lead is best for your product and market
- And much more!

Module #3: The Truth About Fascinations
Kim Krause Schwalm shows you how to write intriguing fascinations and maximize their selling power in this Copywriting Velocity training module, including:
- 27 fascination formulas that will help your bullets write themselves (plus examples of each type)
- Why you should write lots of fascinations no matter what you're selling
- 10 rules for writing fascinations that make your prospect insatiably curious
- How to adapt your best fascinations into headlines, email subject lines, sidebars, or even your main hook (plus examples)
- Fascination-writing exercises and critiques you can apply to your own bullets
- And much more!

Module #4: Powerful Offers and Closes
Kim Krause Schwalm shows you how to write sizzling-hot offer and close copy that make it almost impossible for your prospect not to buy in this Copywriting Velocity training module, including:
- The four primary types of offers (plus do's and don'ts for each!)
- How to structure your offer and give it the best shot of handing you a control-while maximizing your royalties
- Top tips for a great guarantee including examples
- The most essential elements for a killer close-plus a deep analysis of the close section in one of my hottest current controls
- Examples and breakdowns of upsells, cross-sells, and down-sells used in highly successful funnel copy that's working right now
- And much more!

Module #5: Evolution of a Control
In this training, you'll get to see me break down a successful anti-aging VSL control from beginning to end!
When I first began working with my copywriting mentees, I had recently written a promotion for a division of Agora for an anti-aging supplement. Because the research and writing process was still fresh in my mind, I did an in-depth training session on it.

HOmepage:

https://kimschwalm.lpages.co/copywriting-velocity-virtual-program-new/

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