• views: 1 741
• date: 18 December 2011
• posted by: mrizwan

GET ALL YOUR DUCKS IN A ROW!
What does database management have to do with ducks? A lot more than you might think. Ducks Unlimited, the world’s largest wetlands conservation organization, relies on a major relational database application to manage both the operational and financial aspects of its wetlands conservation projects.

This is just one of the many exciting, real-world examples of database management you’ll find in Mark Gillenson’s FUNDAMENTAL OF DATABASE MANAGEMENT SYSTEMS. Offering a highly focused and applied approach, this new text will help you master the fundamentals of database management, so you can immediately apply what you’ve learned to real business situations.

Features

*This compact, practical introduction emphasizes fundamental database concepts and presents them in a clear, easy-to-understand way.
*Coverage starts with basic concepts of data, and then proceeds in a step-by-step manner to present all of the major aspects of database management.
*A complete chapter covers data retrieval with SQL, which is applicable to Oracle, Microsoft Access, and all other relational database management systems.
*Every chapter starts with a short story, complete with a photo, of how real company use database for a real application. Throughout, the text makes heavy use of examples, including four major examples that are repeatedly used to drive home key concepts.

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