• views: 2 187
• date: 4 March 2011
• posted by: bubbagump

Clout: The Art and Science of Influential Web Content

Clout explains the key principles of influence and how to apply them to web content. Along the way, those principles come to life with practical examples from HowStuffWorks.com, Newell Rubbermaid, Centers for Disease Control and Prevention, and many more brands. With this book, you'll:

* Discover why a technology feature, marketing campaign, SEO effort, or redesign aren't enough to influence online.
* Understand the business value of compelling web content.
* Learn 8 principles for influence from the art of rhetoric and the science of psychology.
* Find out what context is and why it's so important to influence.
* Jump start your planning for content with a content brief.
* Learn how to evaluate your web content and determine whether it's making a difference.

NO MIRRORS

http://www.filesonic.com/file/150901841/Art.and.Science.of.Influential.Web.Content.rar     http://www.amazon.com/Clout-Science-Influential-Content-Voices/dp/0321733010
   
   

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Posted by: bubbagump (4 March 2011 00:49) - Registered: --   |   ICQ: {icq} -------------------------   NO MIRRORS

Posted by: torrentmule (4 March 2011 06:32) - Registered: --   |   ICQ: {icq} -------------------------   Thank you very much, I am reading about content strategy and this is just perfect THANKS!

Posted by: yda (4 March 2011 10:11) - Registered: 8.01.2011   |   ICQ: {icq} -------------------------   thanks

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