• views: 7 537
• date: 5 October 2010
• posted by: DarkApple

2010 Social Media Marketing Benchmark Report (retails at $397)

Data and Insights for Mapping an Effective Social Marketing Strategy

There is no denying that social media is changing the way companies communicate in the pursuit of brand building and commerce. Social media is continuously evolving, and staying abreast of its impact and potential is critical to the success of your business.

MarketingSherpa's 2nd edition of the Social Media Marketing Benchmark Report comes at a critical point in the emergence of social media marketing as it evolves from a tactical approach to a more strategically-focused practice. To achieve social media success, marketers need to graduate from tactical novice to strategic practitioner. This benchmark report provides the blueprint for achieving this goal.

The benchmark report data, derived from 2,317 marketing experts with a wide range of expertise, provides powerful charts and insights to help B2B and B2C marketers assess what works (and what doesn't) in social media marketing. It also defines a practical method for mapping an effective blueprint for social marketing success.


15 page Excerpt + 255 Pages, with 188 Charts and Tables.

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