• views: 2 779
• date: 26 March 2010
• posted by: 365ezone

PART I: AN INTRODUCTION TO BLOGS AND BLOGGING................................................4
The New Media.......................................................................................................................4
What a Blog is (and is Not).....................................................................................................5
The Blog as a Business............................................................................................................7
The Components of a Blog Empire..........................................................................................8
PART II: BUILDING YOUR BLOG EMPIRE.........................................................................11
Deciding What Type of Empire You’ll Build........................................................................11
The Makings of Empire: Choosing Content That Provides Value..........................................12
Construction: No one Need Blog Alone.................................................................................15
Well, What Do You Know?...................................................................................................16
Develop a Blog Theme..........................................................................................................20
Branding – Developing a Name and Image That Will Stick With People...............................21
Need Brand Be Relevant to Content?....................................................................................22
Branding Idea Generator.......................................................................................................22
Earning and Protecting Your Reputation...............................................................................24
Designing a Page That Complements Your Content..............................................................26
Artwork................................................................................................................................28
Fonts and Colors...................................................................................................................30
Using Your Links Wisely......................................................................................................30
Layout..................................................................................................................................31
Objects.................................................................................................................................32
Blog Entries.........................................................................................................................33
Insightful and Unique Content...............................................................................................34
Links and Commentary.........................................................................................................34
Consistency..........................................................................................................................35
Copyright.............................................................................................................................38
Are Images Necessary?.........................................................................................................39
Hosting Images.....................................................................................................................41
Archives...............................................................................................................................43
Becoming a Relevant Portal..................................................................................................45
Blog Hosts...........................................................................................................................46
Free vs. Subscription.............................................................................................................46
Generating Traffic.................................................................................................................50
Traffic Exchanges.................................................................................................................50
Blog Directories....................................................................................................................54
Blog Rings...........................................................................................................................55
Link Exchanges.....................................................................................................................56
Visiting Other Blogs – Meet the Competition........................................................................58
Traded Links – a Valuable Asset...........................................................................................59
Search Engines and News Engines........................................................................................60
Steppin’ Out: Blogging on Multiple Sites..............................................................................61
Developing Content for Other Sites.......................................................................................62
Letting Others Put Your Name Out There..............................................................................64
Keeping Readers With Expertise...........................................................................................65
Writing Unique and Valuable Content...................................................................................65
Writing Timely Content........................................................................................................66
2
Comments and Input.............................................................................................................66
Banning Readers...................................................................................................................69
What About Free Speech?.....................................................................................................70
XML and RSS Feeds.............................................................................................................71
PART III: PROFITING FROM YOUR BLOG EMPIRE...........................................................74
Generating Profits.................................................................................................................74
Google AdSense and Pay-Per-Click Programs.......................................................................76
Selling Banners by the Impression.........................................................................................79
Swag, or Getting Your Customers to Advertise for You........................................................81
Donations – “Ask and ye shall receive”.................................................................................82
Subscriptions and Special “Insider” Reports..........................................................................83
The First Entry – and Where it Leads....................................................................................84
GLOSSARY............................................................................................................................88 3

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