• views: 2 441
• date: 30 June 2012
• posted by: pm1

Each of us is exposed to several thousand messages a day. To be successful,
covers not only have to stand out amongst all the clutter, but they also
need to make an instant connection with viewers. Designing covers isn't
an easy task. It's a minefield of requirements, constraints, and
subjective opinions, oftentimes resulting in what we like to call the
"design-by-committee pit of despair." Make the logo bigger. The CEO's
daughter doesn't like orange; change it. The sales team begins art
directing. Welcome to the land of mediocrity. We've all been there, and
it requires ninja-like skills to traverse and emerge in one piece.
Despite the challenges, some covers clearly rise to the top. You can't
help but pick up the magazine, open the brochure, or buy the book. They
draw you in through their cleverness, simplicity, or boldness. These are
the covers contained herein.

Of the more than 2,000 covers received, the authors had the dubious task of selecting about 350 to be featured in The Best of Cover Design.
The chosen covers were selected based on their initial visual impact
and effectiveness in conveying the message within. It is an inspiration
feast for the eyes.



   
   
   

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