Hospitality E-marketing, 3rd Edition

Hospitality E-marketing, 3rd Edition | 26.79 MB

Title: Hospitality E-marketing (3rd Edition) (Book with DVD)
Author: 0
Category: Business & Finance, Industries & Professions, Hospitality, Tourism & Travel, Nonfiction, Sports
Language: English | 352 Pages | ISBN: 1984679805

Description:
This user-friendly textbook covers qualitative, quantitative and social media research methods to provide students and course leaders with an accessible guide for learning and teaching marketing research from start to finish.
The second edition of this textbook has been updated to include:

• New content on digital research, social media research methods, emerging technologies such as AI in marketing research, sustainability in tourism, hospitality and events research, thematic analysis, real-time research and researching current visitor trends, experiences, preferences and lifestyles to ensure the destination or event is successful
  
• New international short case studies to showcase real-life applications where market research can be used to attract and retain visitors for tourism, hospitality and events
  

This holistic, concise and accessible textbook is essential reading for all students to gain knowledge as to what visitors want from the travel, hospitality and/ or event experience and how to influence a destination's success.

DOWNLOAD:

https://rapidgator.net/file/bb265a6eef264505b5dba0542a0974ea/Hospitality_E-marketing_3rd_Edition.pdf

https://nitroflare.com/view/FBB7628F23F6F4D/Hospitality_E-marketing_3rd_Edition.pdf

We need your support!
Make a donation to help us stay online
        
Bitcoin (BTC)
bc1q08g9d22cxkawsjlf8etuek2pc9n2a3hs4cdrld
	
Bitcoin Cash (BCH)
qqvwexzhvgauxq2apgc4j0ewvcak6hh6lsnzmvtkem

Ethereum (ETH)
0xb55513D2c91A6e3c497621644ec99e206CDaf239

Litecoin (LTC)
ltc1qt6g2trfv9tjs4qj68sqc4uf0ukvc9jpnsyt59u

USDT (ERC20)
0xb55513D2c91A6e3c497621644ec99e206CDaf239

USDT (TRC20)
TYdPNrz7v1P9riWBWZ317oBgJueheGjATm