The Kim Kardashian Principle - Why Shameless Sells (And How To Do It Right) By Jeetendr Sehdev

The Kim Kardashian Principle - Why Shameless Sells (And How To Do It Right) By Jeetendr Sehdev | 6.27 MB

Title: The Kim Kardashian Principle
Author: Jeetendr Sehdev

Description:
In the instant New York Times, Wall Street Journal and Washington Post bestseller, Jeetendr Sehdev inspires people everywhere to learn from the way celebrities engage their fan bases.
In the space of five years, Jeetendr Sehdev has shaken up the world of entertainment by revealing how social media stars generate more obsession than the Hollywood A-list. What can he teach us about making our own ideas, products, and services break through?
Sehdev shows why successful images today–the most famous being Kim Kardashian–are not photoshopped to perfection, but flawed, vulnerable, and in your face. This total transparency generates a level of authenticity that traditional marketing tactics just can't touch.
From YouTube sensations like Jenna Marbles to billionaire tech mogul Elon Musk, The Kim Kardashian Principle reveals the people, products, and brands that do it best. After all, in a world where a big booty can break the Internet...

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