[business] The New Positioning The Latest on the World's #1 Business Strategy by Jack Trout MOBI

[business] The New Positioning The Latest on the World's #1 Business Strategy by Jack Trout MOBI | 376.18 KB

Title: The New Positioning: The Latest on the World's #1 Business Strategy
Author: Trout, Jack

Description:
In 'The New Positioning,' Jack Trout updates and adds to the concept of 'positioning' that he first wrote about in 1969—defined as not what you do to the product, but what you do to the mind. He presents new material on the mind and how it works which includes five of the most important mental elements in the positioning processes. It further presents "repositioning" as the antidote for change: featuring six case studies which teach important lessons on what's necessary to reposition yourself. In conclusion, Trout outlines the "tricks of the trade" that he has learned after 25 years of work—making his work one of the most important in the world of business.

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https://rapidgator.net/file/5ec175a427b07188ef2c0620f7fb0238/The_New_Positioning__The_Latest_on_the_Worlds_#1_Business_Strategy_by_Jack_Trout.mobi

https://k2s.cc/file/da7bf1d883895/The_New_Positioning__The_Latest_on_the_Worlds_%231_Business_Strategy_by_Jack_Trout.mobi

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