[non-fiction] Disney High The Untold Story of the Rise and Fall of Disney Channel's Tween Empire...

[non-fiction] Disney High The Untold Story of the Rise and Fall of Disney Channel's Tween Empire by Ashley Spencer | 2.47 MB

Title: Disney High
Author: Ashley Spencer

Description:
The first unauthorized look at the inner workings—and ultimate breakdown—of the Disney Channel machine
For many kids growing up in the 2000s, there was no cultural touchstone more powerful than Disney Channel, the most-watched cable channel in primetime at its peak. Today, it might best be known for introducing the world to talents like Hilary Duff, Raven-Symoné, Zac Efron, Miley Cyrus, Selena Gomez, the Jonas Brothers, Demi Lovato, and Zendaya.
It wasn't always destined for greatness: when The Disney Channel launched in 1983, it was a forgotten stepchild within the Walt Disney Company, forever in the shadow of Disney's more profitable movies and theme parks. But after letting the stars of their Mickey Mouse Club revival—among them Britney Spears, Justin Timberlake, Christina Aguilera, and Ryan Gosling—slip through their fingers, Disney Channel reinvented itself as a powerhouse tween network. In the new millennium, it churned out billions...

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