Rossi P Bayesian Statistics and Marketing 2ed 2024
Category: eBooks
- views: 139
- date: 17 July 2024
- posted by: BeMyLove
Rossi P Bayesian Statistics and Marketing 2ed 2024 | 8.85 MB
402 Pages
Title: Bayesian Statistics and Marketing
Author: Peter E. Rossi
Description:
Fine-tune your marketing research with this cutting-edge statistical toolkit Bayesian Statistics and Marketing illustrates the potential for applying a Bayesian approach to some of the most challenging and important problems in marketing. Analyzing household and consumer data, predicting product performance, and custom-targeting campaigns are only a few of the areas in which Bayesian approaches promise revolutionary results. This book provides a comprehensive, accessible overview of this subject essential for any statistically informed marketing researcher or practitioner.
Economists and other social scientists will find a comprehensive treatment of many Bayesian methods that are central to the problems in social science more generally. This includes a practical approach to computationally challenging problems in random coefficient models, non-parametrics, and the problems of endogeneity.
Readers of the second edition of Bayesian Statistics and Marketing will also find:
Bayesian Statistics and Marketing is ideal for advanced students and researchers in marketing, business, and economics departments, as well as for any statistically savvy marketing practitioner.
DOWNLOAD:
https://rapidgator.net/file/2e95d5d74e65b3eeb7368c7028fa4db1/Rossi_P._Bayesian_Statistics_and_Marketing_2ed_2024.rar
https://k2s.cc/file/192a34d48a2d3/Rossi_P._Bayesian_Statistics_and_Marketing_2ed_2024.rar
Fine-tune your marketing research with this cutting-edge statistical toolkit Bayesian Statistics and Marketing illustrates the potential for applying a Bayesian approach to some of the most challenging and important problems in marketing. Analyzing household and consumer data, predicting product performance, and custom-targeting campaigns are only a few of the areas in which Bayesian approaches promise revolutionary results. This book provides a comprehensive, accessible overview of this subject essential for any statistically informed marketing researcher or practitioner.
Economists and other social scientists will find a comprehensive treatment of many Bayesian methods that are central to the problems in social science more generally. This includes a practical approach to computationally challenging problems in random coefficient models, non-parametrics, and the problems of endogeneity.
Readers of the second edition of Bayesian Statistics and Marketing will also find:
- Discussion of Bayesian methods in text analysis and Machine Learning
- Updates throughout reflecting the latest research and applications
- Discussion of modern statistical software, including an introduction to the R package bayesm, which implements all models incorporated here
- Extensive case studies throughout to link theory and practice
Bayesian Statistics and Marketing is ideal for advanced students and researchers in marketing, business, and economics departments, as well as for any statistically savvy marketing practitioner.
DOWNLOAD:
https://rapidgator.net/file/2e95d5d74e65b3eeb7368c7028fa4db1/Rossi_P._Bayesian_Statistics_and_Marketing_2ed_2024.rar
https://k2s.cc/file/192a34d48a2d3/Rossi_P._Bayesian_Statistics_and_Marketing_2ed_2024.rar
We need your support!
Make a donation to help us stay online
Bitcoin (BTC)
bc1q08g9d22cxkawsjlf8etuek2pc9n2a3hs4cdrld
Bitcoin Cash (BCH)
qqvwexzhvgauxq2apgc4j0ewvcak6hh6lsnzmvtkem
Ethereum (ETH)
0xb55513D2c91A6e3c497621644ec99e206CDaf239
Litecoin (LTC)
ltc1qt6g2trfv9tjs4qj68sqc4uf0ukvc9jpnsyt59u
USDT (ERC20)
0xb55513D2c91A6e3c497621644ec99e206CDaf239
USDT (TRC20)
TYdPNrz7v1P9riWBWZ317oBgJueheGjATm
Information |
|||
 |
Users of GUESTS are not allowed to comment this publication. | ||