Think outside the box and get results with this practical guide. Written by a professor of innovation and entrepreneurship at the University of Exter Business School, it explains how you can use blue-sky thinking to promote creativity, enhance your business performance, and get ahead of the competition.
Step-by-step instructions, tips, checklists, and "Ask Yourself" features show you how to conceive new ideas, develop new products, and implement new practices. Tables, illustrations, "In Focus" panels, and real-life case studies help you to maximize the benefits of creative management for yourself, your staff, and your clients.
The Essential Manager books have sold more than two million copies worldwide! Experienced and novice managers alike can benefit from these compact guides. The topics are relevant to every work environment, from large corporations to small businesses. Concise treatments of dozens of business techniques, skills, methods, and problems are presented with hundreds of photos, charts, and diagrams. It is the most exciting and accessible approach to business and self-improvement available. Learn to analyze and implement important business decisions like a pro with this trusted guide.

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