Zag The Number-one Strategy of High-performance Brand by Marty Neumeier
Category: eBooks
- views: 101
- date: 22 October 2023
- posted by: BeMyLove
Zag The Number-one Strategy of High-performance Brand by Marty Neumeier | 2.27 MB
English | 192 Pages
Title: Zag
Author: Marty Neumeier
Year: 2006
Description:
"When everybody zigs, zag," says Marty Neumeier in this fresh view of brand strategy. ZAG follows the ultra-clear "whiteboard overview" style of the author's first book, THE BRAND GAP, but drills deeper into the question of how brands can harness the power of differentiation. The author argues that in an extremely cluttered marketplace, traditional differentiation is no longer enough—today companies need "radical differentiation" to create lasting value for their shareholders and customers. In an entertaining 3-hour read you'll learn:
- why me-too brands are doomed to fail
- how to "read" customer feedback on new products and messages
- the 17 steps for designing "difference" into your brand
- how to turn your brand's "onliness" into a "trueline" to drive synergy
- the secrets of naming products, services, and companies
- the four deadly dangers faced by brand portfolios
- how to "stretch" your brand without breaking it
- how to succeed at all...
DOWNLOAD:
https://rapidgator.net/file/64ee506fb7505a84692d4cd76ae197b6/Zag__The_Number-one_Strategy_of_High-performance_Brand_by_Marty_Neumeier_.rar
https://k2s.cc/file/457a385bdcbf2/Zag__The_Number-one_Strategy_of_High-performance_Brand_by_Marty_Neumeier_.rar
"When everybody zigs, zag," says Marty Neumeier in this fresh view of brand strategy. ZAG follows the ultra-clear "whiteboard overview" style of the author's first book, THE BRAND GAP, but drills deeper into the question of how brands can harness the power of differentiation. The author argues that in an extremely cluttered marketplace, traditional differentiation is no longer enough—today companies need "radical differentiation" to create lasting value for their shareholders and customers. In an entertaining 3-hour read you'll learn:
- why me-too brands are doomed to fail
- how to "read" customer feedback on new products and messages
- the 17 steps for designing "difference" into your brand
- how to turn your brand's "onliness" into a "trueline" to drive synergy
- the secrets of naming products, services, and companies
- the four deadly dangers faced by brand portfolios
- how to "stretch" your brand without breaking it
- how to succeed at all...
DOWNLOAD:
https://rapidgator.net/file/64ee506fb7505a84692d4cd76ae197b6/Zag__The_Number-one_Strategy_of_High-performance_Brand_by_Marty_Neumeier_.rar
https://k2s.cc/file/457a385bdcbf2/Zag__The_Number-one_Strategy_of_High-performance_Brand_by_Marty_Neumeier_.rar
We need your support!
Make a donation to help us stay online
Bitcoin (BTC)
bc1q08g9d22cxkawsjlf8etuek2pc9n2a3hs4cdrld
Bitcoin Cash (BCH)
qqvwexzhvgauxq2apgc4j0ewvcak6hh6lsnzmvtkem
Ethereum (ETH)
0xb55513D2c91A6e3c497621644ec99e206CDaf239
Litecoin (LTC)
ltc1qt6g2trfv9tjs4qj68sqc4uf0ukvc9jpnsyt59u
USDT (ERC20)
0xb55513D2c91A6e3c497621644ec99e206CDaf239
USDT (TRC20)
TYdPNrz7v1P9riWBWZ317oBgJueheGjATm
Information |
|||
 |
Users of GUESTS are not allowed to comment this publication. | ||