Elsasser M Intelligent Data-Driven Marketing 2022
Category: eBooks
- views: 47
- date: 3 April 2023
- posted by: BeMyLove
Elsasser M Intelligent Data-Driven Marketing 2022 | 2.47 MB
English | 221 Pages
Title: Intelligent Data-Driven Marketing: When Physicists Start Thinking about Marketing
Author: Elsässer, Mathias;
Year: 2022
Description:
Following Einstein's sentence: "Everything should be made as simple as possible, but not simpler. If you can't explain it simply, you don't understand it well enough," this book puts a spotlight on the complex marketing ecosystem from a physicist's point of view.
Today's marketing world is overcomplex; CMOs face the challenge to transform their current target operating models towards a 100% customer-centric and data-driven way of working. A journey from good old mad-men toward math-men marketing.
This book consists of three parts: The first part strips down the complexity of the marketing universe to the leanest frame of reference and then brings back the complexity, step by step, in single dimensions.
Part two and three just follow these thoughts and provide a detailed description of 56 small atoms that can be used in a maturity assessment of your marketing. How to use them in a broader transformation concludes the book.
In summary: An end-2-end guideline how to pursue and master the transformation from mad-men towards a math-men marketing operating model.
DOWNLOAD:
https://rapidgator.net/file/e4f0d467e719aef969c16836836fa77f/Elsasser_M._Intelligent_Data-Driven_Marketing_2022.rar
https://uploadgig.com/file/download/B20c0143a3f2dA49/Elsasser_M._Intelligent_Data-Driven_Marketing_2022.rar
Following Einstein's sentence: "Everything should be made as simple as possible, but not simpler. If you can't explain it simply, you don't understand it well enough," this book puts a spotlight on the complex marketing ecosystem from a physicist's point of view.
Today's marketing world is overcomplex; CMOs face the challenge to transform their current target operating models towards a 100% customer-centric and data-driven way of working. A journey from good old mad-men toward math-men marketing.
This book consists of three parts: The first part strips down the complexity of the marketing universe to the leanest frame of reference and then brings back the complexity, step by step, in single dimensions.
Part two and three just follow these thoughts and provide a detailed description of 56 small atoms that can be used in a maturity assessment of your marketing. How to use them in a broader transformation concludes the book.
In summary: An end-2-end guideline how to pursue and master the transformation from mad-men towards a math-men marketing operating model.
DOWNLOAD:
https://rapidgator.net/file/e4f0d467e719aef969c16836836fa77f/Elsasser_M._Intelligent_Data-Driven_Marketing_2022.rar
https://uploadgig.com/file/download/B20c0143a3f2dA49/Elsasser_M._Intelligent_Data-Driven_Marketing_2022.rar
We need your support!
Make a donation to help us stay online
Bitcoin (BTC)
bc1q08g9d22cxkawsjlf8etuek2pc9n2a3hs4cdrld
Bitcoin Cash (BCH)
qqvwexzhvgauxq2apgc4j0ewvcak6hh6lsnzmvtkem
Ethereum (ETH)
0xb55513D2c91A6e3c497621644ec99e206CDaf239
Litecoin (LTC)
ltc1qt6g2trfv9tjs4qj68sqc4uf0ukvc9jpnsyt59u
USDT (ERC20)
0xb55513D2c91A6e3c497621644ec99e206CDaf239
USDT (TRC20)
TYdPNrz7v1P9riWBWZ317oBgJueheGjATm
Information |
|||
 |
Users of GUESTS are not allowed to comment this publication. | ||