100 Greatest Sales Letters of All Time
Category: eBooks
- views: 3 775
- date: 1 September 2013
- posted by: yda
I. Classic Sales Letters
The letter that built Newsweek
The Wall Street Journal’s legendary “two young men” letter
The letter that built American Express
Reader’s Digest sweepstakes letter
Another Reader’s Digest subscription letter
TIME-LIFE letter selling the Encyclopedia of Gardening
1965 letter selling the Mercedes-Benz 190 Diesel
Letter selling subscription to Highlights for Children
Subscription letter for Barron’s
Subscription offer for the Kiplinger Washington Letter
Invitation to go on a transpolar expedition
The amazing letter that built Psychology Today
Another great subscription letter from Psychology Today
Letter from Xerox offering “Preferred Account” status
Bache letter selling financial planning program
Use of story to sell nuts by mail order
1970s letter selling the first electronic memory “teleprinter”
Letter from Nestle to those who have bought vending machines
The letter that built DAY-TIMER
Business-to-business letter selling the Xerox 550
1981 letter selling IBM Selectric typewriter
Letter from Good Housekeeping selling subscription
Classic Time-Life letter selling subscription to the “Gunfighters” book series
Subscription sales letter from Popular Mechanics
Letter selling subscription to Fly Fisherman
Publishers Clearing House sales letter to existing customers
A great subscription letter from Prevention magazine
The letter that launched Quest magazine
The letter that launched Bon Appetite
The letter that built Business Week
Another great Business Week subscription letter
Subscription offer from Organic Gardening magazine
Omaha steaks - order by mail
Arthur DeMoss letter selling insurance
Letter selling “collector’s plates” as investment
Letter selling “natural way” to reverse aging process book
Letter selling term life insurance
Letter selling panty hose
Letter selling subscription to the Franklin Mint “Gold Medal Portfolio of Western Art”
Another Franklin Mint letter, this one selling Norman Rockwell prints on
Christmas plates
Franklin Mint letter selling its collection of “The 100 Greatest Books of All Time”
2nd Franklin Mint letter selling its collection of “The 100 Greatest Books of All Time”
American Express Letter promoting Franklin Mint Collection
Letter selling SUPER ORGANIZER purse
Letter selling subscription to Games magazine
Letter selling life insurance
Letter selling Helene Curtis product to beauty salons
Selling a “How-To” Guide
II. Great Fundraising Letters
Covenant House
Letter from National Trust for Historic Preservation raising money to repair and preserve
historic Drayton Hall
Letter raising money to pay for lodging of family members when they need to rush
seriously ill child to the hospital
National Federation for the Blind
Fundraising letter from Miami University
Letter to raise funds for the Illinois Republican Party
Letter raising funds for the Truman Library
Champaign County Council on Alcoholism
Letter signed by the baseball great Ernie Banks to raise money for Chicago YMCA
Fundraising letter from Nature Conservancy
Letter to raise money for repairing and maintaining a church organ
III. More Model Marketing Letters
A creative way for a realtor to start a letter
Market research survey request to a busy doctor
Letter from realtor designed to generate leads and inquiries
Letter selling membership in an association
Recruitment letter from the Marine Corps
Highly targeted letter promoting grocery store
Letter promoting deli
Lead generation letter aimed at identifying those interested in home security
Fulfillment letter to those who ordered a free home security checklist
Postcard from printer checking on prospect he had not heard back from
Lead and inquiry generation letter for loan program
Fulfillment letter to those who ordered free report
Lead generation letter from one of America’s biggest list companies
Sample invitation designed to bring traffic into store or dealership
Lead generation letter to business executive
Sample letter to referred lead
Letter to existing customer asking for three referral names
Letter to referred lead for consumer service
Business-to-business lead generation letter
“Bring-me-two-customers” offer
“Free Steak” lead generation letter
Use of survey to generate qualified leads for an expensive service
Follow-up letter emphasizing the guarantee
Use of attention-getting device or creative packaging to get a meeting with a busy
corporate executive
Letter inviting prospect to seminar
Letter to win former customer back to your business
New product mass-market sales letter
Starting the sales process with a letter of introduction
Letter designed to secure a meeting with the owner of a business by alerting him to a
costly problem at his company
Letter guaranteed to land you a job in the profession of your choice
Letter seeking to buy property at a bargain price
A highly successful letter that sold a $4,500 seminar
Letter selling exhibit space at trade show
Letter selling vacation spot
A brilliant “lapsed member” letter
Breaking the ice with a thoughtful gift
Letter selling MERLIN phone system
Brilliant use of having a happy client sign a letter for you to promote your service
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