The New Rules of Marketing and PR, 2nd Edition
Category: eBooks
- views: 1 470
- date: 29 January 2013
- posted by: piplos
J..n W..y 2/ed (1-2010) | PDF | 289 pages | 0470547812 | 1.7Mb
The New Rules of Marketing and PR: How to Use Social Media, Blogs, News Releases, Online Video, and Viral Marketing to Reach Buyers Directly /by David Meerman Scott. A completely revised and updated edition of the BusinessWeek bestseller on effective, modern marketing and PR best practices, The New Rules of Marketing and PR shows you how to leverage the potential that Web-based communication offers your business. Finally, you can speak directly to customers and buyers, establishing a personal link with the people who make your business work.
This new second edition paperback keeps you up-to-date on the latest trends
New case studies and current examples are included to illustrate the very latest in marketing and PR trends.
Completely updated to reflect the latest marketing and PR techniques using social media sites such as Twitter, Facebook, and YouTube
Includes a step-by-step action plan for harnessing the power of the Internet to communicate directly with buyers, increase sales, and raise online visibility
David Meerman Scott is a renowned online marketing strategist, keynote speaker and the author of World Wide Rave, from Wiley
The New Rules of Marketing and PR, Second Edition gives you all the information you need to craft powerful and effective marketing messages and get them to the right people at the right moment-at a fraction of the price of a traditional marketing campaign.
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