MECLABS Landing Page Optimization Training ($695)
Date: 31 July 2013 | Posted by: seosparc
This. Is. Gold. - A great online course I did that I think online marketers, even seasoned pros, will find valuable.
Take any of your web properties through this process and see instant gains in buyer conversion. The ideas carry over to all areas of PPC advertising, Email marketing, Video marketing, Web-design, Copywriting and the psychology of the buying/conversion process.
MECLABS Landing Page Optimization Online Course will help you:
Learn how to optimize landing pages
Maximize click-throughs and conversion rates
Identify negative page elements that hurt conversion rates
Link revenue back to specific marketing initiatives
A landing page is a single web page that appears in response to an online click. A conversion occurs when a visitor performs a desired action on a landing page. The general goal of a landing page is to achieve the highest possible conversion rate.
Based on findings from 15 years of marketing research including more than 10,000 landing page experiments
Inside this course, you will discover exactly how The New York Times increased sales conversion by 1,052% and how Encyclopedia Britannica increased lead conversion by 103%, along with many other success stories. To help illustrate the essential elements of optimization we will review 13 relevant case studies with more than 29 charts and graphs.
After completing this course, you will be able to immediately start applying the concepts and getting lifts to your landing pages!
-------------------------------------------------Course Outline
Total Sessions: 5 + Final Exam
Course Duration: 3 hours, 40 minutes, 49 seconds
Session 1 — Orientation
An introduction to the main conversion heuristic used as the central spine for overall course.
Instructor: Dr. Flint McGlaughlin
Length: 25 minutes, 23 seconds
Session 2 — The Force of the Value Proposition
Learn how to identify and express an effective value proposition on your landing pages.
Instructor: Dr. Flint McGlaughlin
Length: 1 hour, 13 minutes, 53 seconds
Session 3 — Friction
Learn how to identify and remove friction elements that negatively affect landing page conversion rates.
Instructor: Dr. Flint McGlaughlin
Length: 32 minutes, 44 seconds
Session 4 — Incentive
Learn how to use incentives to tip the conversion fulcrum in your favor.
Instructor: Dr. Flint McGlaughlin
Length: 37 minutes, 11 seconds
Addendum — ROIc Computation Examples
Learn how to calculate the Return on Incentive (ROIc).
Instructor: Bob Kemper
Length: 15 minutes, 49 seconds
Session 5 — Anxiety
Learn how to anticipate and correct customer anxiety to increase response rates.
Instructor: Dr. Flint McGlaughlin
Length: 35 minutes, 49 seconds
This course is designed for you to use at the speed that works best for you. The times listed above indicate the length of the actual recorded material, and do not necessarily represent the total amount of time needed to complete the certification courses. To take full advantage of the concepts presented, you may find it necessary to pause, take notes, and re-watch sections.
---------------------------------
See full article