Appsumo - Copywriting for StartUps
Date: 8 December 2011 | Posted by: maudep.net
Appsumo - Copywriting for StartUps English
Building A Brand and Getting Found by Customerswith Neville Medhora Co-Founder & CEO, SEOmoz Purpose Statement: To teach entrepreneurs the basic fundamentals of copywriting so they can understand their prospects more deeply, offer real value to them - which makes them come back again and again - and turn visitors into customers. Superpowers: The ability to walk in your customer's shoes and deeply understand her so you can address her fears, dreams, desires, and objections quickly and easily - all while building desire for your product or service The power to truly connect with and communicate with your prospect on an emotional level - the level from which buying decisions are made A step-by-step framework to repeat the success again and again - it's no mystery, and more science than art
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