Coursera - Market Research Analyst: Ai, Power Bi, Surveymonkey Skilled Professional Certificate Last updated 5/2026 By Professionals from the Industry MP4 | Video: h264, 1280x720 | Audio: AAC, 44.1 KHz, 2 Ch Genre: eLearning | Language: English + subtitle | Duration: 145 Lessons ( 13h 45m ) | Size: 15.3 GB
Transform Data into Actionable Business Insights. What you'll learn ✓ Frame research questions and design strategic market studies using professional intake methods. ✓ Conduct competitive intelligence and trend forecasting with advanced analytical techniques. ✓ Design and execute primary research using GDPR-compliant survey methods. ✓ Apply customer segmentation and ROI estimation to formulate growth strategies. Skills you'll gain • Business Intelligence • Competitive Analysis • Competitive Intelligence • Dashboard Creation • Data Analysis • Data Ethics • Data Presentation • Data Storytelling • Market Intelligence • Market Research • Persona Development • Qualitative Research • Strategic Thinking • Tidyverse (R Package) • Trend Analysis • Data Visualization • Show all Tools you'll learn • Dashboard • LinkedIn • Power BI • R Programming Launch your career as a Market Research Analyst by mastering the end-to-end professional workflow. This program doesn't just teach tools; it teaches you how to drive executive-level decisions. This comprehensive program transforms you from a beginner to a confident analyst capable of collecting, analyzing, and communicating strategic insights. You'll learn to translate complex business questions into research plans, gather evidence from multiple sources, and produce actionable recommendations using modern analytics tools. The curriculum mirrors real-world workflow, guiding you through problem framing, data sourcing, primary research, statistical analysis, visualization, and executive storytelling. By the end of this program, you'll have a portfolio of professional-grade projects demonstrating your ability to leverage AI, Power BI, R, and survey platforms like SurveyMonkey to deliver high-impact market research. Who this is for: Career starters, aspiring business analysts, marketing professionals, and anyone looking to build practical market research skills with no prior experience required. You will graduate with a complete Career Readiness Kit, including a professional portfolio, an impact-driven resume, and the narrative skills to ace your first interview. Applied Learning Project Build a comprehensive portfolio through hands-on projects that simulate real-world market research scenarios. You'll design surveys, conduct competitive analyses, create interactive dashboards, perform customer segmentation, and develop strategic recommendations—all using industry-standard tools and techniques. Homepage