Here’s What You Get: WHAT’S INCLUDED - Tools and strategies that will help you understand basics of the workings of the Facebook ads algorithm and build a strategy for your business - 5 modules covering all the knowledge you need to run Facebook ads on your own
- Lifetime access to all the update videos covering the current changes in the algorithm and Facebook ads marketplace - BONUS: videos covering other aspects of the e-commerce marketing to help you increase your business’s profitability
MODULE 1: Mindset LESSON 1: Why Mindset Matters LESSON 2: The Future of E-Commerce LESSON 3: What Most People Get Wrong LESSON 4: It Takes Money to Make Money
MODULE 2: Preparing Yourself for Success LESSON 1a: Facebook Pixel LESSON 1b: Facebook API LESSON 2: Ads for Established Businesses vs. Starting with Zero Pixel Data LESSON 3: Good Audience Research Saves Capital
MODULE 3: Creating Campaigns and Ads: Step-By Step Process LESSON 1: Visuals: Ad Copy and Image LESSON 2: Different Types of Campaigns LESSON 3: Conversion Ads LESSON 4: Carousel Ads LESSON 5: Custom & Lookalike Audiences LESSON 6: Catalog Dynamic Retargeting Ads LESSON 7: Social Media + Long Term Retargeting LESSON 8: The reason to exclude engaged customers LESSON 9a: Data Never Lies If the Reporting is Accurate LESSON 9b: iOS 14.5 Update LESSON 10: CBO vs. ABO LESSON 11: Example CBO Optimization LESSON 12: Sometimes a Single Duplication Can Do the Job
MODULE 4: My Methods LESSON 1: The Simple Method LESSON 2: MOB Strategy LESSON 3: The Blender Method LESSON 4: THE CRAZY METHOD
MODULE 4.5: Advantage Plus LESSON 1: How to Run Advantage Plus Campaigns LESSON 2: Advantage Plus Campaigns: Crazy Method Edition LESSON 3: Scaling with Advantage Plus Campaigns – Case Studies I LESSON 4: Scaling with Advantage Plus Campaigns – Case Studies II
MODULE 5: Ongoing Scaling and Management LESSON 1: The Elephant in the Room: The Attribution Model LESSON 2: Are You Making Money? Profit Margin and Breakeven ROAS LESSON 3: Scaling – How Facebook Shares the Pie LESSON 4: Help! I’ve been banned on Facebook LESSON 5: Diamonds Are Forever
+ BONUS LESSONS WHO IT IS FOR - small/medium business owners who struggle to get results with Facebook ads. Even after following so called “best practices” and being on the “hotline” with Fb ads reps - Small/medium business owners who have seen some success with advertising on Facebook but can never get consistent, scalable results - Small/medium business owners who have an account with an untrained pixel (If you don’t know what this is, you probably fit into this category) - Small/ medium businesses owners/Facebook ads managers who want to start Facebook advertising the right way but aren’t sure how to do it correctly and train their pixel
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