AppSumo Common sense Internet strategies
Date: 21 June 2011 | Posted by: wedoev
Have you ever wondered if some people are MAKING things sound more complicated (and therefore can charge more for it)?
Buzzwords are abound these days, so watch out if you hear someone say:
"I'm an SEO strategist with high ROI's through CPC and SEM marketing techniques which commands exciting synergy between HVT customers and wraps it up in a Social Media-Friendly way."
:: other person's jaw drops ::
!?!?!?!? BUT WHAT THE HELL DOES ALL THAT MEAN? !?!?!?!?
Fortunately we have plain-English-speaking (and 14 years of experience) internet marketer Ian Laurie here to explain.
Here's what it'll do... I'll just let Ian tell you about his book Conversational Marketing in his own words (which I totally jacked off his site).
Here's Ian:
Conversation Marketing introduces you to internet marketing strategy - not just web site design or search marketing, but how you tie it all together into a real money-making engine for your business.
Internet marketing intimidate you? Relax. You're not alone. I've seen CEOs and marketing chiefs of Fortune 1000 companies reduced to damp rags by talk of search engines, return on investment, site design and the rest of the mish-mash that forms the online marketing world.
Conversation Marketing, the book, takes all the geekspeak and three letter acronyms and turns them into a common-sense internet marketing strategy.
See full article