Tutorials > Kim Krause Schwalm – Supplement Copy Boot Camp

Kim Krause Schwalm – Supplement Copy Boot Camp

Date: 24 May 2023 | Posted by: mata00

Kim Krause Schwalm – Supplement Copy Boot Camp | 3.70 GB

Workshop #1 — State of the Supplement Market and Why It’s Different
- Supplement market overview: top-selling products, how to spot a “hot” nutrient, who the target market is, top sales channels/formats to use (online AND direct mail), biggest players
- Supplement copy compliance: FDA/FTC—overall guidelines and tricks for getting around them
- Research overview: best studies and where to find them, competitor research, collecting swipes, using AI tools
- … And more!

Workshop #2 — Giving your Supplement Promo the Huge Edge it Needs
- Stage of market sophistication and why unique mechanism/proof are essential for supplements
- Differentiating your supplement in a sea of competitors
- How to maximize your doctor/”guru” and boost sales even without one
- How to structure your promo to keep your prospect reading or watching—and avoid common mistakes that lose supplement buyers
- … And more!

Workshop #3 — How to Beat Supplement Controls and Launch New Products
- Secrets to beating an existing control: how to analyze and find its weaknesses, where to look to gain an edge, leaving no stone unturned
- Deciding on the “big idea”: best angles to use/test, how to weave it throughout your promo
- Crafting compelling headlines and leads for promos (sales pages, VSL, direct mail)
- Driving traffic to your supplement sales page or VSL with the right email or “lift”
- … And more!

Workshop #4 — Making It Impossible for Your Prospect NOT to Buy
- Closing the sale with copy – what you MUST do with supplement copy closes
- Structuring your offer – best types that work and how to choose
- Creating upsells and cross-sells – online, phone, email follow-up, in the box
- Getting reorders: the crucial lever that makes all your promos more profitable
- … And more!

Workshop #5 — Supplement Client Secrets – Best Tactics for Freelancers Now
- Finding clients
- What to charge
- Negotiating royalties
- Steering clear of bad clients
- The all-important, cover-your-butt contract must-haves
- What supplement clients are looking for
- … And more!

Homepage:

https://www.alistcopysuccess.com/supplement-copywriting-coaching-spring

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