NEW FOR 2023 Quickly add 10–15% in revenue to your ecommerce brand: Launch (or scale) onto Amazon in as little as 2 weeks using the proven system from a $150 million/year agency.
Get A-to-Z instructions from Amazon expert Brett Curry on how to set up a high-converting storefront, manage product logistics & use his advanced marketing tactics to unlock the world’s largest ecommerce marketplace. What You Get:
MODULE 1 Crucial Cornerstones Of Amazon Ecommerce - The Goal - “It’s Not Too Late to Get On Amazon” - Making Sales vs. Building a Brand - Amazon as a Primary or Secondary Channel - Building Customer Loyalty - Getting Familiar WIth Amazon
MODULE 2 Preparing Your Launch Roadmap - “Our Brand and Our Customer That’s Our True North” - Keyword Research - Keyword Research Template - Competitor Research - Refining Keyword Research - Listing Optimization - Listing Creation - Review Acquisition - “It All Begins with Keyword Research”
MODULE 3 Managing Amazon Logistics - “You Got to Sweat the Small Stuff” - Account Setup - Seller Fees & Reimbursement - Average Cost of Amazon Fees - Customer Service & Messaging - Account Settings & Returns - Managing Shipping, Labeling, & Prep - Account Health - “The Devil is Truly in the Details”
MODULE 4 Setting Up Your Amazon Storefront - “I Look at the Storefront As a Litmus Test” - Amazon Storefront Overview - Storefront Buildout - A+ Content Overview - A+ Content Buildout - Brand Story Overview - Brand Story Buildout - “It’s All About Your Brand”
MODULE 5 Amazon Marketing - “If You’re Not on Amazon, Someone Else is Getting that Sale.” - Amazon Sponsored Ads - Components of Sponsored Ads - Sponsored Product Ads - Sponsored Brand Ads - Sponsored Display Ads - Brand Defense Ads - Optimizing Your Ads - Optimization: Bulk - “Start With the Simple Things”
MODULE 6 What Success On Amazon Looks Like - “Data is Only Valuable If You Take Action” - KPIs: Knowing What to Measure - Account Health Audits - Quarterly Growth Audits - “What Story is the Data Telling Us?”
MODULE 7 Advanced Amazon Strategies - “Test, Test, Test, and Re-Test” - Amazon Demand Side Platform (DSP) - Google to Amazon - Converting Search Terms and ASINs - “Whatever Your ‘Why’ Amazon Can Help You Get There Faster”
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