Tutorials > Digital Marketing for Writers Grow Your Audience and Author Platform

Digital Marketing for Writers Grow Your Audience and Author Platform


Date: 18 July 2022 | Posted by: voska89
Digital Marketing for Writers Grow Your Audience and Author Platform
Duration: 32m | Video: .MP4, 1280x720, 30 fps | Audio: AAC, 48 kHz, 2ch | Size: 543 MB
Genre: eLearning | Language: English
Join SFF author and Youtuber Jenna Moreci, and learn how to effectively market your writing and grow your readership by building a compelling, customized author platform.
Writing a novel is hard work, but marketingВ it can be even harder. Not sure how to excite and engageВ readers?В Struggling to expandВ your reach? Each lesson will cover the sequential steps for not only developing an author platform, but creating an attention-grabbing voice, providing quality content, and turning your audience into a fandom.


If you're writing your first novel and not sure how to proceed, or if you have several books under your belt but haven't yet gained a following, this class will help you build a platform that separates you from the writing herd.
WHAT YOU'LL LEARN:
Determining Your Target Audience.В Your book is great, but it's not for everyone. Jenna explains the importance of appealing toВ your target audience and shows you step by step how to determine who your writingВ isВ best suited for.
Setting up an Online Presence.В Social media is a must for a writer, but with so many platforms available, it can be hard to know where to start. Learn how to build your online presenceВ by paying attention to trends within your target audience as well as acknowledging yourВ personal comfort and skillset.
Establishing Your Voice. This is the most important step when building an author platform. It's also the one most writers skip!В If you want your platform to stand out, it has to have a unique voice. Learn how to personalize your platform andВ provide content that highlights your talents and strengths.
Creating a Game Plan.В Now that you've determined your content, it's time to establish a game plan.В Jenna shows youВ how to maximize your platform's reachВ via various factors such as setting up a content schedule and proper digitalВ marketing.
Audience Engagement.В Some of the most popular methods for growing your author platform aren't all that sustainable. Jenna breaks down the biggest pitfallsВ behind common marketing tactics and why communication isВ the best option for growing your brand. And if you're not that great of a communicator, don't worry - Jenna's tips make approaching readersВ a lot less intimidating.
CommonВ Mistakes. So many writers stifle the growth of their own platforms - don't beВ one of them!В JennaВ highlights the recurring mistakesВ writersВ make when engaging with their audience and offers alternatives that will promote readerВ interest and loyalty.
Homepage
https://www.skillshare.com/



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