Daniel Throssell – Email Celebrity
Date: 17 June 2022 | Posted by: mata00
Daniel Throssell – Email Celebrity | 1.92 GB
What You Get:
Email Celebrity is broken down into three main phases, starting with …
“Do This Once”
And as the name implies … it is about the �one-off’ things to do before you even start a list.
(If you already have a list, no problem. These steps will still give you useful clarity, and �unlock’ many growth strategies you may not have been using.)
In this section you discover:
- The four “types” of email list copywriters can have, and how to choose which one is right for you, based on your experience and goals
- How to create your copywriting “pitch” — one of the most useful things you can have for growing an email list
- A quick “side quest” way to earn instant copywriting cred — even if you’ve achieved NOTHING noteworthy in your copywriting career (I mean, I really think you should have achieved something before starting a list, BUT I am merciful on this point …)
- The �sales letter’ technique for getting ice-cold skeptics to join your list
- How to start your list TODAY (technical instructions for what you’ll need and what to do)
- How to �seed’ your list with subscribers even if you’re brand new with zero reputation. (Not sexy or mind-blowing, but it works better than nothing.)
Next, I identify FOUR fundamental elements of list-building for copywriters.
I call these my:
“Four Golden Keys”
And I show you — in detail and with real examples — what each one is, and how to use it to almost inevitably grow your email list.
No matter what �luck’ you get. No matter what �connections’ you have. No matter when you’re starting out. And so on.
In this section you discover:
- What the �four golden keys’ of list-building for copywriters are (duh)
- How you can get more people attracted to your email list by charging more money
- How to get famous copywriters to opt in to your email list, even when you’re new (the exact methods I have used to attract copywriters like Kim Krause Schwalm, Rob Marsh, Chris Orzechowski, David Garfinkel, and more to opt in for my emails even when I was still relatively unknown in the copywriting world)
- Email-writing strategies (which I didn’t even reveal in my Email Copywriting Compendium) for writing engaging emails that people can’t help but blab about to their friends
- How to activate the only �cheat code’ for list-building (in the course I give a REAL example of how this can be used to scale three �levels of difficulty’ for getting on a podcast, getting progressively easier the more you use it)
- How to cultivate “downward relationships” to win contests and get booked on podcasts
- A guaranteed, “can’t-fail” method for getting A-list copywriters to chat with you directly via phone or email
- How to grow your list by giving “strategic testimonials”
- How to get more leads, faster, by writing just ONE measly blog post — instead of hundreds like everyone else
- 7 ways to create what I call “keystone content” — content which is 100x more effective at generating leads than regular content
Once you know the four golden keys, you have 80% of the value of the course. Maybe 90%.
Which is funny, because the remaining 10% is the part that everyone else focuses on in their list-building course:
“The Tactics”
And yes …
This is the part where I throw a bunch of list-building tactics at you.
Probably, this is the most exciting part for you.
Personally, it’s the most boring part for me. I get excited by the well-thought-out framework I give you in the first two parts. The tactics are just … meh.
But, whatever. Sell ’em what they want, give ’em what they need, and all that jazz.
And so …
In this section you discover:
- The only 5 ways to get someone to promote you (use these to design your own tactics)
- How to grow your list using “community tapping”
- How to find podcasts … get invited to them … and give great interviews that make people want to follow you
- How to grow your list with list swaps (including how to convince someone with a bigger list than you to do a list swap with you)
- How to grow your list with conflict
- How to grow your list with “cross-promotions” (especially good because you make money as you get promoted!)
- How to grow your list with omnipresence
- How to grow your list with “paid association” (an obscure name for a somewhat unsexy topic, and this is probably the most expensive of all the tactics, but possibly the single most effective)
- How to grow your list with paid advertising (and why I do NOT recommend the type of advertising you’re probably thinking)
- Why I do NOT recommend LinkedIn growth strategies
And because it kinda deserves its own space …
In this section I also break down another one of my email marketing inventions for growing your list:
The infamous …
“Referral Magnet”
Think of it as a more effective version of an opt-in magnet.
You’ve probably never heard of a referral magnet before.
That’s because, just like my crazy Parallel Welcome Sequence … this is an email marketing concept I invented.
I’ve never seen anyone else using a referral magnet, let alone teaching it.
Which is a shame … because the �referral magnet’ strategy has been the single biggest driver of growth for my list since 2020 … and it’s brought me literally thousands of free, organic, highly-qualified, warm leads.
I used to offer the �referral magnet’ strategy as a standalone training, and people loved it:
But, you get to learn it for free, as one of the tactics in Email Celebrity.
Plus … you also get a bunch of my email and copy swipes relevant to list-building, such as:
- The exact ad & landing page I used to run an ad to Ben Settle’s email list in 2020
- The email which earned me spontaneous promotion and praise by Drayton Bird, perhaps the world’s greatest living marketer
- The pitch email that got me immediately accepted onto The Copywriter Club Podcast with Rob & Kira
- An email showing how to use FAKE conflict for engagement
- The email that let me �steal’ hundreds of subscribers from a well-known African copywriter in two days by �attacking’ him without naming him (which provoked a frenzied discussion among his followers) — but there was no bad blood, and we’re actually on good terms
- The first �outreach’ emails I sent that put me on the radar of copywriters I later befriended — such as Chris Orzechowski, Justin Blackman, Shiv Shetti and Kim Krause Schwalm
- How I deliberately turn small controversies into large ones on social media (using email in a very strategic way) to reap more subscribers
- How to turn hate mail into email fodder that makes your list more entertaining (not directly used for list-building, but it helps getting people to talk about you)
Homepage:
https://persuasivepage.com/email-celebrity/Screenshots
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