Making Sense of Color and Brand in a Digital Age
Date: 7 June 2022 | Posted by: voska89
Making Sense of Color and Brand in a Digital Age
https://www.skillshare.com/classes/Making-Sense-of-Color-and-Brand-in-a-Digital-Age/703411126
Genre / Category:
Drawing and Painting & ArtFile Size :511MB
It has never been more important as brand owners, to be fluent in the ways and techniques of branding for digital. Long gone are the days of creating a brand simply as a logo and a couple of colors and a font. The times we are in, we have to consider all the ways that ourВ audience interacts with our brand.
In this series, we talk about Color.
Color is primary as it portrays the primary energyВ weВ want to convey. So understanding the basics of color management in brand creation is key. This course takes you through what you need to consider when processing color, such as:
Color PsychologyColor HarmoniesTools you can use to aid you in calculating the color combinations you need to accurately represent your brand.Ways we generate colors for tech platformsВ that need aВ color palette withВ more shades of background and foreground grays, all harmonious.
We willВ then put this all together by creating a quick landing page with a logo, all using the principles we talked about.
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